Building a strong brand is vital to long term success, equally important for a small business as for a large corporation. It provides the means of defining the business both internally and externally, and will develop recognition, trust and loyalty over time. A successful brand guideline builds both a functional connection – product attributes, performance, meeting expectations – and an emotional one – a highly important trigger that drives customers to a particular brand. How the product makes you “feel” about it – happiness, awe, passion – will long outlast competitors’ efforts to undermine your offering.
There are a number of key elements in determining how big, how successful, you can make your brand.
It is important to start by defining your brand identity, identifying its strengths and weaknesses, its distinct selling points and advantages over the competition. By offering something that fully meets the functional and emotional needs of the consumer, your business will be more appealing and memorable, leading in turn to higher sales and greater brand loyalty.
Linked to this is the need to build long term relationships with your customer. The brand must deliver against its promises, must build trust thorough honesty, and must remain true to its values.
Finally, consistency of message is crucial, with the brand’s visual presence replicated across all communications, from letterheads to promotional and advertising material. Without this clarity the message may be diluted and diffused, thus confusing and even alienating your customer.
As a full-service graphic design agency, Asia Media Studio has a wealth of experience in helping its clients build brands. As well as highly talented designers, adept in all graphic design disciplines, we can offer experienced brand development input, and we welcome the opportunity to be involved in the complete process – brand naming, logo design, packaging design and communications – guaranteeing creativity and consistency of message.
If you think we could be of help to your business, or would like to know more about the company, feel free to get in touch with us via e-mail: firstname.lastname@example.org or call us at +66 (0)2 663 5930-1