Everyone likes to feel special. If a new acquaintance remembers your name, wishes you a happy birthday or congratulates you on a public accomplishment, it can make even the grumpiest person crack a smile—washing a wave of warmth and good feelings over you. Your clients are no different. And that’s why this holiday season, it’s important to remember them.
Yes, Christmas and New Years is months away. But as the old saying goes, “If you fail to plan, you plan to fail.” Okay, that probably sounds a bit harsh, but we all know the importance of planning. Surprises inevitably pop up in our schedules, and the next thing you know it’s the week before Christmas and you still haven’t mailed your clients a gift. This is why it’s important to get a head start, and prepare now.
Why sending your clients a gift or holiday card is important
Come November, hundreds of holiday baskets appear in Villa markets and Tops. They serve as a reminder to show respect and gratitude to the important people in our lives. As for your clients, they may not be expecting a gift or card from you—which is why it’s even more important to send one.
If you’re anything like us at AMS, receiving a surprise gift or Christmas card can create a memory that lasts for decades. And by sending your clients one, they’ll not only think fondly of you, but also be more likely to do future business with you and/or refer you. The fact of the matter is, people like working with nice people. And sending a card or gift shows just how nice you are.
The secret message in your holiday greeting
Of course, a Christmas card or gift should not solely be sent to active clients. You should also mail them to former clients and those you’ve lost touch with. By wishing them a happy holiday season, you’re reminding them about your business in one of the most pleasant ways possible. It may be just the reminder they need to do business with you come January.
What’s the key message to communicate?
Christmas and New Years is the season of gratitude and giving. So your message should communicate this. Not just because you want to keep in touch and gain more business, but also because they deserve your gratitude. Your business cannot exist without customers, so doesn’t it make sense to show them how much they mean to you? We all love to be appreciated. Your clients are no different.
How AMS keeps in touch
At Asia Media, we always send our clients a holiday card, a notepad or another token of our appreciation. We realize our business is nothing without our clients. And we want to let them know we’re thinking of them during this special time of year.
If you would like to show your customers how much you care, Asia Media can design holiday cards, stationery and other gifts for your clients. The time to start planning is now. Email us today at firstname.lastname@example.org and be top of your client’s mind this holiday season.