WordPress. You’ve heard of it. You know it has something to do with websites, but what exactly is it? And how can it benefit your business? WordPress is a CMS, which stands for a content management system. That means WordPress is essentially the system or platform where you, or someone you hire, will build your website. It’s the place where you can easily create pages and other content, and organize all of it into the beautiful website that’ll eventually be the face of your business in the online world. Sound important? Well, that’s because it is. Here’s how WordPress makes website building easier for the everyday business man or woman.
You’ve probably heard of code or HTML? Well, a few decades ago the only way you could build a website is if you knew how to code. Coding for the average person is confusing. It’s the stuff you see in movies like The Matrix and The Social Network. Thanks to CMS, it is incredibly common today to build a website without knowing any HTML at all. The CMS essentially takes all of the complicated coding aspect of a website and translates it into an easy-to-understand interface that the average person can edit and manage with ease.
Of course, CMS isn’t the only website term that can be confusing. Here are a few others, accompanied by their simple definitions.
Responsive design – in addition to your computer, you probably have a smartphone or tablet. And if you’ve ever visited a website on either, you’ll likely notice the site looks different depending on which device you use. Some of these websites may look good on a mobile device, and others may look terrible. Can you guess which ones have the responsive design? Well, if you said the nice-looking websites, you’re correct.
A responsive design is essentially just that – it enables your website to look good on all devices. A responsive design enables your website to naturally respond to whatever device it’s being accessed on, and changes its form so that it looks good and is easy to navigate. A responsive design is important to ensure customers don’t gain a negative impression of your website and business if they access it via their smartphone. It’s also important for SEO as Google and other search engines prefer responsive websites more so than their non-responsive counterparts. This leads us to our next term…
SEO – search engine optimization, or SEO, is what every website owner wants. It’s the light at the end of the tunnel. It’s what enables your website to get found by web surfers. There are many factors that affect SEO, which include how fast your website loads, how often it’s updated with fresh content, and a whole slew of other details that affect a website’s ranking.
Host – if a website were a house, the plot of land that your house sits on would be the host. A host is the server that your website is stored on. In the website world, sometimes your home is the only house on a single plot of land (the server) and other times your home is more like a condo – on one plot of land shared by many occupants (shared server). Just like in the real world, there will be a sizable difference in cost depending on whether or not your website is on its own piece of land or a shared piece of land.
Plugin – WordPress uses plugins to add additional functionality to your site. If we continue to use the house metaphor, a plugin would be like you purchasing a new washing machine or TV for your house. These items add additional functionality to your house, just as plugins add additional functionality to a website. There are thousands upon thousands of plugins available for WordPress with the ability to do anything from boost your SEO to easily integrate advanced design features.
At Asia Media Studio, we generally recommend our clients to use WordPress. Compared to other CMS platforms, WordPress has the potential for unlimited customization. You can get the website you want, designed to your exact specifications. What’s more, if our clients want to make minor changes, WordPress makes it easy for them to do so. The user interface can be understood in a matter of minutes, and text changes and other modifications can then be completed with ease.
With that said, we’ll always review the type of website the client needs and will suggest the best CMS for the job – whether it’s WordPress or another platform. We want to ensure our clients get the best solution for their unique project.
If you’re interested in a website that not only looks beautiful, but ranks well in search engines and gets leads, contact us today. A website is just what your business needs. And our designers can give you exactly what you want.