A chain of upscale supermarkets located throughout Vietnam, A Gourmet is a purveyor of excellent groceries at affordable prices. The supermarket features a wide range of fresh produce, organic products, vegetarian options and pantry items. A Gourmet specializes in importing products from other countries such as Europe, the United States of America, and Australia. When shopping at A Gourmet, expect high quality fish and fresh seafood as well as imported beef and steaks.
Asia Media Studio collaborated closely with A Gourmet to create the supermarket’s new branding. The collaboration included brand strategy, naming and logo development in the initial phases. Afterwards, we also developed the design for their print communication and packaging.
We also assisted A Gourmet with design for some key areas inside their supermarket including the cashier, shelf descriptions and wine section. All internal communication for A Gourmet was also designed by Asia Media Studio.
Once the initial brand strategy was developed and put in place and various design projects were implanted and completed, we developed an overall brand guideline for A Gourmet which features all of the branding elements as well as packaging and all print communication.
For a sleek packaging design that remained on brand, Asia Media Studio worked together with the interior design team of A Gourmet to ensure that the branding elements including font, color and overall ambience was in sync.