For over 10 years, THAIFEX, has been Asia’s premier and most influential food and beverage trade show. Held every year in Bangkok, THAIFEX now covers 107,000 square meters of exhibition space, and, in 2019, had 2,745 exhibitors from 42 countries and 67,136 visitors. Recently, THAIFEX merged with Anuga, the world’s largest trade fair held annually in Cologne, Germany, and we were successful in pitching for the complete rebranding of this new partnership.
Exhibitors from 40+ countries
The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.
Following the recent merger between THAIFEX and Anuga, we contacted a number of different design agencies to pitch for our rebranding requirements. Asia Media presented a highly creative concept as well as demonstrating professionalism and a great “can do” attitude, and since winning the pitch they have produced extremely effective and timely work for us.