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Thaifex Anuga

Sector: Food Exhibitions

For over 10 years, THAIFEX, has been Asia’s premier and most influential food and beverage trade show. Held every year in Bangkok, THAIFEX now covers 107,000 square meters of exhibition space, and, in 2019, had 2,745 exhibitors from 42 countries and 67,136 visitors. Recently, THAIFEX merged with Anuga, the world’s largest trade fair held annually in Cologne, Germany, and we were successful in pitching for the complete rebranding of this new partnership.




Different nationalities


Exhibitors from 40+ countries

Logo Design
Brand Guideline
Advertisement Design

Lead the Change

Icons in Action

The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.

Satisfying Two Masters

The challenge from Thaifex and Anuga was to turn “two power brands into one great experience” – a challenge we were delighted to rise to. The new logo design, which took elements of both company’s existing visual identity, went through a number of revisions until both parties were completely satisfied.


Following the recent merger between THAIFEX and Anuga, we contacted a number of different design agencies to pitch for our rebranding requirements. Asia Media presented a highly creative concept as well as demonstrating professionalism and a great “can do” attitude, and since winning the pitch they have produced extremely effective and timely work for us.

Pitichai Ratananaka

Senior of Agricultural and Industrial Trade promotion
Ministry of Commerce, Thailand