Robotec
Robotec
Introduction
Robotec is a B2B robotic solutions integrator operating across Southeast Asia, with offices in Bangkok, Hanoi, Hong Kong, and Cyprus. Partnering with leading robotics manufacturers such as KUKA and FANUC, Robotec delivers turnkey automation systems including welding, palletizing, pick and place, and machine tending for clients in manufacturing, logistics, and consumer goods industries. With a technically complex offering and a long B2B sales cycle, Robotec needed more than brand visibility. They required a digital presence that could educate a niche industrial audience, generate qualified inbound leads, and position them as a trusted automation partner for factory operators and procurement decision makers across multiple markets. Asia Media Studio was engaged to build this presence from the ground up, developing the media strategy, creating ad assets, managing Google Ads campaigns, and producing a structured LinkedIn content program.
Total impressions
Qualified clicks
Markets targeted
ปี
2022 – 2023
อุตสาหกรรม
Industrial Robotics & Automation
เส้นเวลา
Strategy, Ads & Content
Introduction
Robotec is a B2B robotic solutions integrator operating across Southeast Asia, with offices in Bangkok, Hanoi, Hong Kong, and Cyprus. Partnering with leading robotics manufacturers such as KUKA and FANUC, Robotec delivers turnkey automation systems including welding, palletizing, pick and place, and machine tending for clients in manufacturing, logistics, and consumer goods industries. With a technically complex offering and a long B2B sales cycle, Robotec needed more than brand visibility. They required a digital presence that could educate a niche industrial audience, generate qualified inbound leads, and position them as a trusted automation partner for factory operators and procurement decision makers across multiple markets. Asia Media Studio was engaged to build this presence from the ground up, developing the media strategy, creating ad assets, managing Google Ads campaigns, and producing a structured LinkedIn content program.
Total impressions
Qualified clicks
Markets targeted
ปี
2022 – 2023
อุตสาหกรรม
Industrial Robotics & Automation
เส้นเวลา
Strategy, Ads & Content
Challenges
Challenges
Reaching engineers and procurement managers in a niche B2B market
Industrial robotics is not a consumer category. Robotec’s target audience includes plant managers, production engineers, and operations directors who are driven by technical intent. They respond to credible, informative content and typically require multiple touchpoints before making a decision. The challenge had three key parts. First, identifying a keyword strategy to capture high intent searches in Thai, English, and Vietnamese. Second, creating display creatives that could stand out and drive action in a category often dominated by static, text-heavy visuals. Third, building a LinkedIn content program to educate audiences on automation ROI while positioning Robotec as a trusted integration partner rather than just a product reseller. For Robotec, every click needed to be meaningful. The focus was not on volume, but on reaching a clearly defined group of manufacturing decision makers across three markets, each with different dynamics. The strategy prioritized qualified engagement over broad reach.
Industrial robotics is not a consumer category. Robotec’s target audience includes plant managers, production engineers, and operations directors who are driven by technical intent. They respond to credible, informative content and typically require multiple touchpoints before making a decision. The challenge had three key parts. First, identifying a keyword strategy to capture high intent searches in Thai, English, and Vietnamese. Second, creating display creatives that could stand out and drive action in a category often dominated by static, text-heavy visuals. Third, building a LinkedIn content program to educate audiences on automation ROI while positioning Robotec as a trusted integration partner rather than just a product reseller. For Robotec, every click needed to be meaningful. The focus was not on volume, but on reaching a clearly defined group of manufacturing decision makers across three markets, each with different dynamics. The strategy prioritized qualified engagement over broad reach.
Industrial robotics is not a consumer category. Robotec’s target audience includes plant managers, production engineers, and operations directors who are driven by technical intent. They respond to credible, informative content and typically require multiple touchpoints before making a decision. The challenge had three key parts. First, identifying a keyword strategy to capture high intent searches in Thai, English, and Vietnamese. Second, creating display creatives that could stand out and drive action in a category often dominated by static, text-heavy visuals. Third, building a LinkedIn content program to educate audiences on automation ROI while positioning Robotec as a trusted integration partner rather than just a product reseller. For Robotec, every click needed to be meaningful. The focus was not on volume, but on reaching a clearly defined group of manufacturing decision makers across three markets, each with different dynamics. The strategy prioritized qualified engagement over broad reach.
Our approach
Our approach
A phased, multi-channel strategy built for long B2B sales cycles
We structured the engagement into two parallel tracks. On Google Ads, we launched combined Search and Display campaigns, starting with Thailand and later expanding to Singapore and Vietnam. Campaigns included Thai language search ads targeting high intent keywords such as "หุ่นยนต์อุตสาหกรรม" and "automation robotics", alongside English language ads covering a broader industrial automation landscape. We produced four display banner assets in two sizes, designed to stand out in a category where creative quality is often overlooked. Campaigns were supported by full Google Analytics and conversion tracking, including a dedicated tag on the request a callback CTA, giving Robotec clear visibility into lead generation performance. In parallel, we developed a LinkedIn content strategy built around four pillars: Brand, Products and Services, Educational, and News and Press. Monthly content calendars included platform native copywriting, visual direction, and posting schedules, targeting B2B decision makers through both organic reach and paid promotion.
We structured the engagement into two parallel tracks. On Google Ads, we launched combined Search and Display campaigns, starting with Thailand and later expanding to Singapore and Vietnam. Campaigns included Thai language search ads targeting high intent keywords such as "หุ่นยนต์อุตสาหกรรม" and "automation robotics", alongside English language ads covering a broader industrial automation landscape. We produced four display banner assets in two sizes, designed to stand out in a category where creative quality is often overlooked. Campaigns were supported by full Google Analytics and conversion tracking, including a dedicated tag on the request a callback CTA, giving Robotec clear visibility into lead generation performance. In parallel, we developed a LinkedIn content strategy built around four pillars: Brand, Products and Services, Educational, and News and Press. Monthly content calendars included platform native copywriting, visual direction, and posting schedules, targeting B2B decision makers through both organic reach and paid promotion.
We structured the engagement into two parallel tracks. On Google Ads, we launched combined Search and Display campaigns, starting with Thailand and later expanding to Singapore and Vietnam. Campaigns included Thai language search ads targeting high intent keywords such as "หุ่นยนต์อุตสาหกรรม" and "automation robotics", alongside English language ads covering a broader industrial automation landscape. We produced four display banner assets in two sizes, designed to stand out in a category where creative quality is often overlooked. Campaigns were supported by full Google Analytics and conversion tracking, including a dedicated tag on the request a callback CTA, giving Robotec clear visibility into lead generation performance. In parallel, we developed a LinkedIn content strategy built around four pillars: Brand, Products and Services, Educational, and News and Press. Monthly content calendars included platform native copywriting, visual direction, and posting schedules, targeting B2B decision makers through both organic reach and paid promotion.
Results
Results
Display outperformed search — and data shaped every next step
The January 2023 campaign delivered 268,811 impressions and 12,012 clicks, achieving a 4.47% CTR, which is strong for a B2B industrial category. The English display campaign generated 208,627 impressions and 10,405 clicks, driving the majority of traffic and confirming display as the most effective format for this audience. On the search side, Thai language keywords consistently outperformed English equivalents. Terms such as "welding robot" achieved a 9.88% CTR and "robot welding" reached 8.45%, highlighting the importance of localized ad copy for in-market buyers. These insights shaped the next phase, with campaigns separated by country and supported by localized creatives and dedicated budgets. The LinkedIn content program established a consistent and credible voice for Robotec, covering robot integration processes, KUKA product features, manufacturing ROI, and the structured approach that sets Robotec apart from equipment-focused suppliers.
The January 2023 campaign delivered 268,811 impressions and 12,012 clicks, achieving a 4.47% CTR, which is strong for a B2B industrial category. The English display campaign generated 208,627 impressions and 10,405 clicks, driving the majority of traffic and confirming display as the most effective format for this audience. On the search side, Thai language keywords consistently outperformed English equivalents. Terms such as "welding robot" achieved a 9.88% CTR and "robot welding" reached 8.45%, highlighting the importance of localized ad copy for in-market buyers. These insights shaped the next phase, with campaigns separated by country and supported by localized creatives and dedicated budgets. The LinkedIn content program established a consistent and credible voice for Robotec, covering robot integration processes, KUKA product features, manufacturing ROI, and the structured approach that sets Robotec apart from equipment-focused suppliers.
The January 2023 campaign delivered 268,811 impressions and 12,012 clicks, achieving a 4.47% CTR, which is strong for a B2B industrial category. The English display campaign generated 208,627 impressions and 10,405 clicks, driving the majority of traffic and confirming display as the most effective format for this audience. On the search side, Thai language keywords consistently outperformed English equivalents. Terms such as "welding robot" achieved a 9.88% CTR and "robot welding" reached 8.45%, highlighting the importance of localized ad copy for in-market buyers. These insights shaped the next phase, with campaigns separated by country and supported by localized creatives and dedicated budgets. The LinkedIn content program established a consistent and credible voice for Robotec, covering robot integration processes, KUKA product features, manufacturing ROI, and the structured approach that sets Robotec apart from equipment-focused suppliers.
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ การสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราจะทำงานร่วมกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นผลลัพธ์ที่เชื่อมโยงและสร้างผลลัพธ์ที่ยั่งยืน
การตอบสนองอย่างรวดเร็ว
prompt และร่วมมือ เรามั่นใจว่ามีความเข้าใจที่ชัดเจนเกี่ยวกับโครงการของคุณ
ขั้นตอนถัดไปที่ชัดเจน
หลังจากการปรึกษา คุณจะได้รับข้อเสนอที่ชัดเจนพร้อมกับกำหนดเวลา
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ การสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราจะทำงานร่วมกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นผลลัพธ์ที่เชื่อมโยงและสร้างผลลัพธ์ที่ยั่งยืน
การตอบสนองอย่างรวดเร็ว
prompt และร่วมมือ เรามั่นใจว่ามีความเข้าใจที่ชัดเจนเกี่ยวกับโครงการของคุณ
ขั้นตอนถัดไปที่ชัดเจน
หลังจากการปรึกษา คุณจะได้รับข้อเสนอที่ชัดเจนพร้อมกับกำหนดเวลา
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ การสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราจะทำงานร่วมกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นผลลัพธ์ที่เชื่อมโยงและสร้างผลลัพธ์ที่ยั่งยืน
การตอบสนองอย่างรวดเร็ว
prompt และร่วมมือ เรามั่นใจว่ามีความเข้าใจที่ชัดเจนเกี่ยวกับโครงการของคุณ
ขั้นตอนถัดไปที่ชัดเจน
หลังจากการปรึกษา คุณจะได้รับข้อเสนอที่ชัดเจนพร้อมกับกำหนดเวลา