OVERVIEW
Lia Coffee is a Vienna-based café and restaurant group operating six locations across the city's university campuses, including a flagship inside the iconic Zaha Hadid-designed Library & Learning Center at WU Wien. Originally known as Library Cafe & Roastery, the brand roasts its own coffee at a small roastery in Oberwart, Austria, and serves freshly prepared meals, specialty drinks, and homemade pastries to a primarily student audience. Their positioning centers on quality, freshness, and affordability, with several locations offering exclusively vegan and vegetarian menus. Introduced to us through an existing client, Lia Coffee was looking for a creative partner who could bring consistency, clarity, and a modern identity to a brand that had outgrown its original look.
Months of Partnership
Locations Branded
Assets Delivered
ปี
2026
อุตสาหกรรม
Food & Beverage
เส้นเวลา
6 Months
OVERVIEW
Lia Coffee is a Vienna-based café and restaurant group operating six locations across the city's university campuses, including a flagship inside the iconic Zaha Hadid-designed Library & Learning Center at WU Wien. Originally known as Library Cafe & Roastery, the brand roasts its own coffee at a small roastery in Oberwart, Austria, and serves freshly prepared meals, specialty drinks, and homemade pastries to a primarily student audience. Their positioning centers on quality, freshness, and affordability, with several locations offering exclusively vegan and vegetarian menus. Introduced to us through an existing client, Lia Coffee was looking for a creative partner who could bring consistency, clarity, and a modern identity to a brand that had outgrown its original look.
Months of Partnership
Locations Branded
Assets Delivered
ปี
2026
อุตสาหกรรม
Food & Beverage
เส้นเวลา
6 Months
Café / Restaurant Rebranding
Café / Restaurant Rebranding
A fresh identity for a brand rooted in quality and community
When Lia Coffee first came to us, the challenge was not a lack of ambition but a lack of cohesion. With six locations spread across Vienna's busiest university campuses, the brand had grown quickly, yet its visual identity had not kept pace. Previous design work, handled locally in Austria, lacked the consistency and creative range needed to unify a multi-location operation under one recognizable look. After an initial discussion and a competitive pitch, we were selected as their branding partner and began with the foundation: the logo. The new wordmark is modern, simple, and custom-crafted to reflect the brand's personality, balancing elegance with the approachable, friendly energy that defines the Lia Coffee experience. It was designed to work seamlessly across every touchpoint, from signage at a Zaha Hadid landmark to a takeaway coffee cup in a student's hand.
When Lia Coffee first came to us, the challenge was not a lack of ambition but a lack of cohesion. With six locations spread across Vienna's busiest university campuses, the brand had grown quickly, yet its visual identity had not kept pace. Previous design work, handled locally in Austria, lacked the consistency and creative range needed to unify a multi-location operation under one recognizable look. After an initial discussion and a competitive pitch, we were selected as their branding partner and began with the foundation: the logo. The new wordmark is modern, simple, and custom-crafted to reflect the brand's personality, balancing elegance with the approachable, friendly energy that defines the Lia Coffee experience. It was designed to work seamlessly across every touchpoint, from signage at a Zaha Hadid landmark to a takeaway coffee cup in a student's hand.
When Lia Coffee first came to us, the challenge was not a lack of ambition but a lack of cohesion. With six locations spread across Vienna's busiest university campuses, the brand had grown quickly, yet its visual identity had not kept pace. Previous design work, handled locally in Austria, lacked the consistency and creative range needed to unify a multi-location operation under one recognizable look. After an initial discussion and a competitive pitch, we were selected as their branding partner and began with the foundation: the logo. The new wordmark is modern, simple, and custom-crafted to reflect the brand's personality, balancing elegance with the approachable, friendly energy that defines the Lia Coffee experience. It was designed to work seamlessly across every touchpoint, from signage at a Zaha Hadid landmark to a takeaway coffee cup in a student's hand.
Design Consistency Across Multiple Outlets
Design Consistency Across Multiple Outlets
Design consistency that scales across six locations and counting
A single logo was just the beginning. With six outlets, each operating in a different campus environment, the real challenge was building a visual system that could flex without breaking. Every asset needed to feel unmistakably Lia, whether it was a daily menu board at the Biologiezentrum, a promotional poster at the CEU canteen, or a social media post announcing a new seasonal dish. We established a cohesive design language rooted in clean layouts, modern typography, and a warm yet refined color palette that mirrors the brand's ethos of simplicity and quality. This system now guides everything from packaging and print collateral to digital content, giving the brand the kind of visual discipline that turns a collection of cafés into a recognizable hospitality brand.
A single logo was just the beginning. With six outlets, each operating in a different campus environment, the real challenge was building a visual system that could flex without breaking. Every asset needed to feel unmistakably Lia, whether it was a daily menu board at the Biologiezentrum, a promotional poster at the CEU canteen, or a social media post announcing a new seasonal dish. We established a cohesive design language rooted in clean layouts, modern typography, and a warm yet refined color palette that mirrors the brand's ethos of simplicity and quality. This system now guides everything from packaging and print collateral to digital content, giving the brand the kind of visual discipline that turns a collection of cafés into a recognizable hospitality brand.
A single logo was just the beginning. With six outlets, each operating in a different campus environment, the real challenge was building a visual system that could flex without breaking. Every asset needed to feel unmistakably Lia, whether it was a daily menu board at the Biologiezentrum, a promotional poster at the CEU canteen, or a social media post announcing a new seasonal dish. We established a cohesive design language rooted in clean layouts, modern typography, and a warm yet refined color palette that mirrors the brand's ethos of simplicity and quality. This system now guides everything from packaging and print collateral to digital content, giving the brand the kind of visual discipline that turns a collection of cafés into a recognizable hospitality brand.
Ongoing Creative Production
Ongoing Creative Production
A Bangkok-based production house for a Vienna-grown brand
What makes this partnership unique is its ongoing, evolving nature. Rather than a one-off rebrand delivered and forgotten, we function as Lia Coffee's dedicated creative production house based in Bangkok. As the brand continues to grow and priorities shift, we work through the rebrand step by step, tackling each touchpoint as it comes - menus, menu boards, packaging, social media templates, promotional materials, and more. This flexible model allows the client to manage the rollout at their own pace, addressing the most visible and urgent needs first while gradually aligning every element under the new identity. It is a relationship built on trust, responsiveness, and a shared commitment to making every piece of design feel intentional, consistent, and true to what Lia Coffee stands for.
What makes this partnership unique is its ongoing, evolving nature. Rather than a one-off rebrand delivered and forgotten, we function as Lia Coffee's dedicated creative production house based in Bangkok. As the brand continues to grow and priorities shift, we work through the rebrand step by step, tackling each touchpoint as it comes - menus, menu boards, packaging, social media templates, promotional materials, and more. This flexible model allows the client to manage the rollout at their own pace, addressing the most visible and urgent needs first while gradually aligning every element under the new identity. It is a relationship built on trust, responsiveness, and a shared commitment to making every piece of design feel intentional, consistent, and true to what Lia Coffee stands for.
What makes this partnership unique is its ongoing, evolving nature. Rather than a one-off rebrand delivered and forgotten, we function as Lia Coffee's dedicated creative production house based in Bangkok. As the brand continues to grow and priorities shift, we work through the rebrand step by step, tackling each touchpoint as it comes - menus, menu boards, packaging, social media templates, promotional materials, and more. This flexible model allows the client to manage the rollout at their own pace, addressing the most visible and urgent needs first while gradually aligning every element under the new identity. It is a relationship built on trust, responsiveness, and a shared commitment to making every piece of design feel intentional, consistent, and true to what Lia Coffee stands for.
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ บริการสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราพร้อมร่วมงานกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นจริง และสร้างผลลัพธ์ที่วัดผลได้อย่างยั่งยืน
การตอบรับที่รวดเร็ว
ตอบรับรวดเร็ว พร้อมทำงานร่วมกับคุณเพื่อให้ทุกโปรเจกต์เริ่มต้นด้วยความเข้าใจที่ตรงกัน
ขั้นตอนการทำงานที่ชัดเจน
หลังจากพูดคุยเบื้องต้น คุณจะได้รับแนวทางทำงานพร้อมกรอบเวลาที่ชัดเจน
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ บริการสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราพร้อมร่วมงานกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นจริง และสร้างผลลัพธ์ที่วัดผลได้อย่างยั่งยืน
การตอบรับที่รวดเร็ว
ตอบรับรวดเร็ว พร้อมทำงานร่วมกับคุณเพื่อให้ทุกโปรเจกต์เริ่มต้นด้วยความเข้าใจที่ตรงกัน
ขั้นตอนการทำงานที่ชัดเจน
หลังจากพูดคุยเบื้องต้น คุณจะได้รับแนวทางทำงานพร้อมกรอบเวลาที่ชัดเจน
มาพูดคุยกัน
ไม่ว่าคุณจะต้องการ บริการสร้างแบรนด์ เว็บไซต์ใหม่ หรือการตลาดดิจิทัล ทีมงานของเราพร้อมร่วมงานกับคุณเพื่อเปลี่ยนแนวคิดให้เป็นจริง และสร้างผลลัพธ์ที่วัดผลได้อย่างยั่งยืน
การตอบรับที่รวดเร็ว
ตอบรับรวดเร็ว พร้อมทำงานร่วมกับคุณเพื่อให้ทุกโปรเจกต์เริ่มต้นด้วยความเข้าใจที่ตรงกัน
ขั้นตอนการทำงานที่ชัดเจน
หลังจากพูดคุยเบื้องต้น คุณจะได้รับแนวทางทำงานพร้อมกรอบเวลาที่ชัดเจน