Lia Coffee is a Vienna-based café and restaurant group operating six locations across the city's university campuses, including a flagship inside the iconic Zaha Hadid-designed Library & Learning Center at WU Wien. Originally known as Library Cafe & Roastery, the brand roasts its own coffee at a small roastery in Oberwart, Austria, and serves freshly prepared meals, specialty drinks, and homemade pastries to a primarily student audience. Their positioning centers on quality, freshness, and affordability, with several locations offering exclusively vegan and vegetarian menus. Introduced to us through an existing client, Lia Coffee was looking for a creative partner who could bring consistency, clarity, and a modern identity to a brand that had outgrown its original look.