A Gourmet

Branding Strategy

A Gourmet

Branding Strategy

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Introduction

A chain of upscale supermarkets located throughout Vietnam, A Gourmet is a purveyor of excellent groceries at affordable prices. The supermarket features a wide range of fresh produce, organic products, vegetarian options and pantry items. A Gourmet specializes in importing products from other countries such as Europe, the United States of America, and Australia. When shopping at A Gourmet, expect high quality fish and fresh seafood as well as imported beef and steaks.

Year

2022

Industry

Retail

Engagement

12 weeks

Back

Introduction

Year

2022

Industry

Retail

Engagement

12 weeks

Brand Strategy

Asia Media Studio collaborated closely with A Gourmet to create the supermarket’s new branding. The collaboration included brand strategy, naming and logo development in the initial phases. Afterwards, we also developed the design for their print communication and packaging.

We also assisted A Gourmet with design for some key areas inside their supermarket including the cashier, shelf descriptions and wine section. All internal communication for A Gourmet was also designed by Asia Media Studio. Once the initial brand strategy was developed and put in place and various design projects were implanted and completed, we developed an overall brand guideline for A Gourmet which features all of the branding elements as well as packaging and all print communication.

Naming & Branding development

Asia Media Studio worked closely together with A Gourmet to choose appropriate naming for products in the supermarket. We have also collaborated to overhaul the A Gourmet logo and give it a more appealing, contemporary design. We decided to update to a seal for the logo as the design gives the logo a premium and modern look with a very classy yet cool design.ought a modernized logo, feeling the original, crafted two decades ago, had grown dated. Our task was to retain the essence of the existing design while infusing it with a contemporary touch.

A Gourmet: Sleek Packaging Design

For a sleek packaging design that remained on brand, Asia Media Studio worked together with the interior design team of A Gourmet to ensure that the branding elements including font, color and overall ambience was in sync.

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WHOLESOME OASIS

Jacobs Douwe Egberts

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.