TWOOAK Thailand
TWOOAK Thailand
Introduction
TWOOAK short for Two of a Kind is a direct-to-consumer contact lens brand built on a simple belief: premium daily lenses should be accessible to everyone. Founded in Singapore in 2018 and now expanding into Thailand, TWOOAK offers two flagship products Basis and Halo, both engineered for all-day comfort. Asia Media Studio was brought on to own the social media presence end-to-end.
Pairs delivered regionally
Comfort window per lens
Product lines managed
Year
2024 – Ongoing
Industry
Health & Eyecare
Engagement
Monthly Retainer
Introduction
TWOOAK short for Two of a Kind is a direct-to-consumer contact lens brand built on a simple belief: premium daily lenses should be accessible to everyone. Founded in Singapore in 2018 and now expanding into Thailand, TWOOAK offers two flagship products Basis and Halo, both engineered for all-day comfort. Asia Media Studio was brought on to own the social media presence end-to-end.
Pairs delivered regionally
Comfort window per lens
Product lines managed
Year
2024 – Ongoing
Industry
Health & Eyecare
Engagement
Monthly Retainer
A Premium Brand with Proven Scale
A Premium Brand with Proven Scale
A premium contact lens brand with a story worth telling
With over 500,000 pairs delivered to loyal customers across Southeast Asia, TWOOAK entered Thailand with strong product credentials but needed a local social media presence that could connect authentically with Thai consumers.
With over 500,000 pairs delivered to loyal customers across Southeast Asia, TWOOAK entered Thailand with strong product credentials but needed a local social media presence that could connect authentically with Thai consumers.
With over 500,000 pairs delivered to loyal customers across Southeast Asia, TWOOAK entered Thailand with strong product credentials but needed a local social media presence that could connect authentically with Thai consumers.
Challenges
Challenges
Building trust in a category driven by word of mouth
Contact lenses are an intimate, health-adjacent product. Thai consumers are cautious — they rely on peer reviews, visual proof, and relatable storytelling before trying a new brand. The challenge was translating an international DTC brand into a locally resonant Instagram presence — one that felt warm, modern, and trustworthy while staying consistent with TWOOAK’s broader brand identity.
Contact lenses are an intimate, health-adjacent product. Thai consumers are cautious — they rely on peer reviews, visual proof, and relatable storytelling before trying a new brand. The challenge was translating an international DTC brand into a locally resonant Instagram presence — one that felt warm, modern, and trustworthy while staying consistent with TWOOAK’s broader brand identity.
Contact lenses are an intimate, health-adjacent product. Thai consumers are cautious — they rely on peer reviews, visual proof, and relatable storytelling before trying a new brand. The challenge was translating an international DTC brand into a locally resonant Instagram presence — one that felt warm, modern, and trustworthy while staying consistent with TWOOAK’s broader brand identity.
Results
Results
Monthly content cycles built around real moments and real benefits
Each month, we deliver a full content calendar covering product education, lifestyle moments, promotional pushes, and community engagement. We plan, shoot, edit, caption, and schedule — keeping the feed active, cohesive, and aligned with the brand’s playful but credible tone of voice.
Each month, we deliver a full content calendar covering product education, lifestyle moments, promotional pushes, and community engagement. We plan, shoot, edit, caption, and schedule — keeping the feed active, cohesive, and aligned with the brand’s playful but credible tone of voice.
Each month, we deliver a full content calendar covering product education, lifestyle moments, promotional pushes, and community engagement. We plan, shoot, edit, caption, and schedule — keeping the feed active, cohesive, and aligned with the brand’s playful but credible tone of voice.
Let’s talk.
Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.
Quick response.
Prompt and collaborative, we ensure a clear understanding of your project.
Clear next steps.
Following consultation, you’ll receive a clear proposal with timeline.
Let’s talk.
Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.
Quick response.
Prompt and collaborative, we ensure a clear understanding of your project.
Clear next steps.
Following consultation, you’ll receive a clear proposal with timeline.
Let’s talk.
Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.
Quick response.
Prompt and collaborative, we ensure a clear understanding of your project.
Clear next steps.
Following consultation, you’ll receive a clear proposal with timeline.