SECTEUR: Restauration

Established in 1980, The Pizza Company is a wholly-owned subsidiary of multinational conglomerate Minor International.
It is Thailand’s biggest franchise restaurant company, with over 270 restaurants, and now has a growing presence in China, Cambodia and Saudi Arabia.
The company asked us to assist with updating its branding and advertising. The project required the design of subtle elements, such as icons and drawings.

Challenges:
– Redefining a branding that is both faithful to the original brand image and also modern, through details.
– Trying to satisfy the multiple The Pizza Company members involved in the project at the same time.

DISCIPLINES
Demands

Recommendation

Wanwimon Ordeedolchest

Senior Marketing Communication Manager
Minor Food Group