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The Pizza Company

Sector: Restaurants
Pizza Company logo full white

Established in 1980, The Pizza Company is a wholly-owned subsidiary of multinational conglomerate Minor International.
It is Thailand’s biggest franchise restaurant company, with over 270 restaurants, and now has a growing presence in China, Cambodia and Saudi Arabia.
The company asked us to assist with updating its branding and advertising. The project required the design of subtle elements, such as icons and drawings.

Challenges:
– Redefining a branding that is both faithful to the original brand image and also modern, through details.
– Trying to satisfy the multiple The Pizza Company members involved in the project at the same time.

576

Outlets worldwide

10

Countries

$160

Million dollar turnover

DISCIPLINES
AMS Portfolio Icon Branding
Branding
AMS Portfolio Icon Brand Guidelines
Brand Guideline
AMS Portfolio Icon Packaging Design
Packaging Design
AMS Portfolio Icon Other
Other

Flavoured to Excite

Demands

Demands

The company’s outstanding growth has been based on strong branding and a highly successful franchising operation. For both to work, consistency is key, and we built a detailed 100+ pages brand Guideline that has been fully adopted across the organization’s business.

Detail is Key

Brand proposition and positioning; Logo size and specifications; fonts; colors; do’s and don’ts…the attention to detail practical Brand Guideline, also translated into multiple languages including Chinese and Arabic.

Testimonial

“Asia Media has demonstrated complete professionalism and meticulous attention to detail in the design of our complete brand guideline manual and new advertising material. We are delighted with the results and we would have no hesitation in recommending the agency.”

Wanwimon Ordeedolchest

Marketing Communication Manager
Minor Food Group

Bangkok Tea