Established in 1980, The Pizza Company is a wholly-owned subsidiary of multinational conglomerate Minor International.
It is Thailand’s biggest franchise restaurant company, with over 270 restaurants, and now has a growing presence in China, Cambodia and Saudi Arabia.
The company asked us to assist with updating its branding and advertising. The project required the design of subtle elements, such as icons and drawings.
– Redefining a branding that is both faithful to the original brand image and also modern, through details.
– Trying to satisfy the multiple The Pizza Company members involved in the project at the same time.
Million dollar turnover
The company’s outstanding growth has been based on strong branding and a highly successful franchising operation. For both to work, consistency is key, and we built a detailed 100+ pages brand Guideline that has been fully adopted across the organization’s business.
“Asia Media has demonstrated complete professionalism and meticulous attention to detail in the design of our complete brand guideline manual and new advertising material. We are delighted with the results and we would have no hesitation in recommending the agency.”
The Pizza Company’s packaging is iconic, but had hardly changed in many years. We gave it the refreshment it warranted; a new crisp look with redesigned icons that highlight the pizza’s Italian heritage, a slight updating of the logo itself and a tidy up of the “instruction” icons – a pack design for today.