The ASB website redesign focused on building a user experience that remains intuitive despite the scale and complexity of the platform. With over 500 pages in five languages, our challenge was to structure information in a way that never overwhelms users while delivering the right content at the right time. Based on user interviews and usability testing, we designed a clear information architecture tailored to parents with varying levels of digital familiarity, ensuring the platform remains powerful yet easy to navigate.
The ASB website is built on a headless WordPress architecture using ACF and Elementor for structured, flexible content management. The setup supports over 500 pages in five languages, with third-party integrations, advanced CMS customization, multilingual management, and custom JSON animations for a fast, modern, and scalable digital platform.
ASB’s SEO migration required a highly structured approach across five languages and more than 500 pages. We implemented a redirection strategy covering over 900 URLs, migrated all existing content, and deployed full on-page SEO across every section of the site. In parallel, the platform was optimised for fast loading speed and prepared for AI-driven search through LLM implementation, ensuring long-term visibility and search performance.
