XCL American School of Bangkok (Sukhumvit) is a leading international school in Bangkok offering a world-class American curriculum from Pre-Kindergarten through High School. Its program emphasizes academic excellence, project-based learning, advanced placement (AP) courses, and holistic development in a multicultural environment.
Nationalities
Years of experience
Students
The ASB website redesign focused on building a user experience that remains intuitive despite the scale and complexity of the platform. With over 500 pages in five languages, our challenge was to structure information in a way that never overwhelms users while delivering the right content at the right time. Based on user interviews and usability testing, we designed a clear information architecture tailored to parents with varying levels of digital familiarity, ensuring the platform remains powerful yet easy to navigate.
ASB’s SEO migration required a highly structured approach across five languages and more than 500 pages. We implemented a redirection strategy covering over 900 URLs, migrated all existing content, and deployed full on-page SEO across every section of the site. In parallel, the platform was optimised for fast loading speed and prepared for AI-driven search through LLM implementation, ensuring long-term visibility and search performance.
BRANDING | STRATEGY | PACKAGING
A new gourmet market chain in Vietnam appointed us to develop their branding strategy and design development.
