Nissan is a Japanese multinational automobile brand owned by Nissan Motor Company, Ltd. which has been part of the Renault–Nissan–Mitsubishi Alliance since 1999.
In 2020, Nissan has changed its brand visual identity, including the main Nissan logo, to appear more modern, more innovative, more inspiring. In order to match the new branding, Nissan Asia & Oceania missioned us to work on the brand identity of its internal communications channels in line with its new visual identity:
– Voice On, which is the brand representing the internal communication department.
– N-power, a brand only used for their internal newsletter that plays a major informational role in international companies.
The objective of this rebranding is to create attractive channels that help improve brand awareness and create the sense of unity:
“ONE VOICE, ONE TEAM, ONE REGION.”
million of vehicles sold in 2023
operating countries
employees in the world.
Voice-On Logo incorporates the sound wave of the word “Nissan” into the logotype. This unique soundwave shape meant to be a visual representation of voices and overall communication. The logo will appear on every document concerning internal communication.
N-power Logo is inspired by Nissan’s Timeless Japanese Futurism design direction. The logo looks highly modern, yet clean and comfortable. The blue circle represents the powering up process and stands out from the rest of the logo, invoking a sense of kabuku 傾く ( behaving boldly against the social grain). The logo will appear on every internal Nissan newsletter.
Design is a powerful tool when used well, but it can destroy a brand when used badly.
A guideline is a tool that sets out a “FREEDOM WITHIN A FRAMEWORK” philosophy, showing what can be adapted as a result of photographic images which match local insights, functional claims or local information panels. The guideline also sets out what is non-negotiable: Colors, Logo emplacement, Templates…
Consistent, coherence, global image are fundamental to build an impactful global brand. However, a global brand has collaborators and partners all around the world, which can. make it very difficult. That is why guideline is an essential tool for Nissan to execute brilliantly the work, enhance branding and achieving global creative excellence.
We use the guideline to design the elements for the PowerPoint templates that Nissan will use for internal presentations. For example, the blue patterns used in the PowerPoint template – as you can see below – are simply the ones from the guideline.
Then we added the PowerPoint template “rules” into the guideline, such as the different font sizes, the pictures emplacement, the key shapes… The purpose for Nissan is to ensure consistency, coherence, the global image between the internal presentations and the brand since branding is both internal and external.
BRANDING | PRINT DESIGN | DIGITAL
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