With over 40 years of experience in the textile and flooring industry, Carpets Inter recognized the need to evolve its market positioning to align with modern consumer demands. Through comprehensive brand strategy development, we analyzed their core values, conducted competitor research, and redefined their unique market proposition. This strategic approach reinforced their leadership in sustainable, high-performance flooring solutions.
To modernize their brand and appeal to diverse markets, we refined Carpets Inter’s color palette. By introducing contemporary, vibrant tones while retaining elements of their heritage, we created a visually cohesive and appealing identity. This enhanced palette reflects their commitment to innovation and sustainability, ensuring their visual presence resonates strongly across global markets.
To ensure consistent application of their refreshed identity, we provided Carpets Inter with a comprehensive brand guideline. This document consolidates the new strategy, color palette, and design principles into a clear framework, empowering their team to maintain brand cohesion across all platforms. The guidelines serve as a roadmap for aligning their visual identity with their strategic vision.
