The legislative restrictions and constraints on marketing in the medical sector, which frequently vary from one country to another, make for a challenging environment for agencies working with a multinational healthcare company such as Hillrom. The company has developed strict brand guidelines that need to be followed assiduously, requiring regular liaison with several Hillrom decision makers worldwide, for both guidance and final approval.
Hillrom entrusted us with designing and managing the company’s digital advertising on Facebook, Linkedin and Google in several Asia-Pacific markets. The campaigns, in both English and individual Asian country languages, targeted healthcare professionals and aimed to promote both the Hillrom brand and its medical devices. Throughout each campaign we analyzed data feedback, fine-tuned our work and then reported the results – that proved to be excellent – back to the company’s management team.
Hillrom asked us to use our web design experience to develop a number of landing pages dedicated to the different advertising campaigns. These were designed specifically to share information, research and resources with healthcare professionals and to promote medical devices. The creative treatment, therefore, had to be sleek and simple, making the content very clear for users whilst perfectly projecting the Hillrom brand’s visual identity.
We have also used all our design experience to create brochures and flyers, which are both printed and digital. The design required us a great deal of work and a strong attention to detail in order to scrupulously meet the brand guidelines. Once again, the appearance had to be very clear since the flyers have a sales purpose while the Brochures are mostly practical manuals for the use of medical devices and their maintenance.
