PROTECH is a trusted healthcare and personal care brand offering protective and hygiene-related products designed for everyday use. With a strong focus on safety, quality, and reliability, PROTECH serves both individual consumers and professional users in the Thai market.
As the brand continued to grow and expand its product range, Asia Media Studio partnered with PROTECH to strengthen brand clarity, consistency, and long-term positioning through strategic brand enhancement.
Asia Media Studio began the brand enhancement process for PROTECH by gathering real consumer insights. We conducted interviews with existing PROTECH users to understand their needs, concerns, and perceptions, alongside stakeholder interviews to align internal goals and brand direction.
Using these insights, we developed a clear brand strategy that defined PROTECH’s purpose, values, positioning, and long-term vision within the healthcare and personal care market. This strategic foundation ensured the brand clearly communicates trust, safety, and reliability.
The approved strategy then guided the development of PROTECH’s brand identity, creating a consistent and confident brand presence across packaging, communication, and future applications.
Asia Media Studio also developed packaging designs that align with PROTECH’s brand strategy and guidelines. The packaging was designed to be clear, professional, and trustworthy, while maintaining strong brand recognition and consistency across product lines.
Through a research-led and strategy-driven approach, Asia Media Studio helped PROTECH strengthen its brand foundation, improve brand clarity, and establish a consistent identity that supports long-term growth and market trust.
SOCIAL MEDIA MARKETING | CONTENT PRODUCTION | ADS PERFORMANCE CAMPAIGN
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