Kriya Wellness entrusted Asia Media Studio to craft the brand identity for its new studio. After several collaborative meetings, we gained a thorough understanding of their positioning, brand message, and design expectations. Asia Media Studio presented four unique concepts, each offering distinct design ideas and inspiration. Through a few rounds of revisions, we refined and finalized the concept that best represents the brand’s vision.
The approved logo incorporates flowing, elegant lines into the letter “K,” symbolizing Kriya Wellness’s core services—Pilates, Yoga, and wellness activities. This graceful symbol not only enhances brand recognition but is also versatile, suitable for standalone use or as part of the complete wordmark.
As part of the brand development, Asia Media Studio also created additional graphics for various collateral, including uniforms, bags, and signage. These hand-drawn illustrations, later converted into vector format, add an authentic touch to Kriya Wellness’s visual identity, ensuring cohesion across all brand assets.
