Rococo decided their brand needed a refresh. They embarked on a project to revamp their brand identity and strategy. The primary focus was on upgrading the logo, simplifying it while maintaining its original look and feel.
This redesign aims to modernize the brand, enhance its visual appeal, and ensure it continues to resonate with clients. By refining their logo and overall strategy, Rococo seeks to strengthen their market presence and better reflect their commitment to luxury and quality craftsmanship.
In the second phase of the project, we focused on revamping their packaging design to achieve a more unique and modern look. Asia Media Studio presented initial concepts, which after a few revisions, were finalized. This new design has been implemented across their entire packaging line, providing a cohesive and contemporary aesthetic that embodies the brand’s dedication to luxury and quality.
Additionally, we have also been developing various catalogs and print materials for Rococo. The overall appearance of their print materials is inspired by their packaging, ensuring a consistent and harmonious visual identity. AMS also created comprehensive guidelines for Rococo to help them maintain design consistency in their future materials.
