The project’s initial scope involved developing a strategy and a distinctive name. We proposed four naming options, focusing on market research and target analysis, and compiled a 100-page document. It was crucial to choose an authentic, local name with strong significance. “Pinto” was selected for its symbolic value, representing a collection of metallic containers used outside the home, reflecting the project’s essence. “Hub” was added to signify a network. Combining these elements, we finalized the name “Pinto Hub,” capturing the project’s spirit and goals effectively.
Following the approval of the name, the next phase involved creating an iconic logo for the brand. We presented several conceptual options for the client’s initial review. The preferred design featured a traditional illustration of two Pinto box shapes, which also resembled two human figures. After several rounds of revisions, the logo was finalized and approved.
The final phase focused on creating a comprehensive 40-page brand guideline. This document encompasses designs for social media, packaging, booth displays, key visuals, and posters. It ensures the client maintains consistent branding across all design and marketing materials.
