Pinto Hub, launched by Dusit Foods and Farm to Plate, delivers iconic street food from Thailand’s top vendors directly to homes in Bangkok and beyond via GrabFood. The platform offers over 60 dishes from 21 popular restaurants, including specialties like Pra Ram Long Song Rice and Khao Soi Kai. Pinto Hub will also open quick-service dining locations across Thailand, making it easier to enjoy renowned regional dishes.
The project’s initial scope involved developing a strategy and a distinctive name. We proposed four naming options, focusing on market research and target analysis, and compiled a 100-page document. It was crucial to choose an authentic, local name with strong significance. “Pinto” was selected for its symbolic value, representing a collection of metallic containers used outside the home, reflecting the project’s essence. “Hub” was added to signify a network. Combining these elements, we finalized the name “Pinto Hub,” capturing the project’s spirit and goals effectively.
The final phase focused on creating a comprehensive 40-page brand guideline. This document encompasses designs for social media, packaging, booth displays, key visuals, and posters. It ensures the client maintains consistent branding across all design and marketing materials.
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