The Pizza Company

Branding Strategy

The Pizza Company

Branding Strategy

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Introduction

Established in 1980, The Pizza Company is a wholly-owned subsidiary of multinational conglomerate Minor International. It is Thailand’s biggest franchise restaurant company, with over 270 restaurants, and now has a growing presence in China, Cambodia and Saudi Arabia. The company asked us to assist with updating its branding and advertising. The project required the design of subtle elements, such as icons and drawings. Challenges: – Redefining a branding that is both faithful to the original brand image and also modern, through details. – Trying to satisfy the multiple The Pizza Company members involved in the project at the same time.

575

Outlets Worldwide

Countries

$155

Million dollar turnover

Year

2018

Industry

Restaurant

Engagement

12 weeks

Back

Introduction

575

Outlets Worldwide

Countries

$155

Million dollar turnover

Year

2018

Industry

Restaurant

Engagement

12 weeks

Demands

The company’s outstanding growth has been based on strong branding and a highly successful franchising operation. For both to work, consistency is key, and we built a detailed 100+ pages brand Guideline that has been fully adopted across the organization’s business.

Detail is Key

Brand proposition and positioning; Logo size and specifications; fonts; colors; do’s and don’ts…the attention to detail practical Brand Guideline, also translated into multiple languages including Chinese and Arabic.

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Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.