Undeniably one of the hardest things to get right is finding the appropriate name for your brand – some might say it is as difficult as naming a child! A brand deserves a title that will set it apart from the competition and that fits the core values and objectives of the business.
Company brand names carry a lot of weight. Picking the wrong one can send misleading messages or incite negative emotions in your target audience which then would steer them away from your business. It is the first step in grasping people’s attention so we’ve built a process that will help you create an attention-grabbing brand name, one that people will remember and rely on.
Whether you are naming or renaming your brand, you can trust our skilled team of brand naming consultants in Bangkok to work with you.
At Asia Media Studio, our brand naming emphasizes thorough research and audience understanding. We set clear criteria, analyze the market, and align stakeholders precisely. Choosing a name that embodies our brand essence is crucial. Our creative brainstorming, using tools like thesauruses and mind-mapping, generates diverse ideas. Refined through stringent criteria, it shapes a name resonating authentically with our core identity, ensuring a robust market presence.
Post-brainstorming, our process refines potential names aligned with criteria for Thailand or global markets. We vet for logo, website, and linguistic fit, conducting searches to avoid conflicts. This yields a concern-free shortlist. Testing evaluates marketability, aesthetics, relevance, and trademark availability, ensuring a strong brand identity anywhere. By meticulously considering these elements, we secure names that resonate effectively, safeguarding a robust brand presence in diverse locations.
Selecting the perfect name poses challenges, yet our process simplifies decisions, valuing each shortlisted name. Intuition matters; the right name aligns instinctively with your brand’s essence. Legal guidance prevents trademark issues, shaping final contenders. At Asia Media Studio, collaboration with IP lawyers assures usability and protection. Not every name pleases all, but these steps mitigate skepticism. As your brand unfolds, uncertainty shifts to confidence, establishing a name poised for triumph, be it in Thailand or beyond.
1
Benchmark
We will assess your competitors and their brand names, your brand’s practical and emotional requirements, and we will look for industry trends in order to come up with names that will spark interest, impact and, ultimately, adoration in your target audience.
2
Researches
We make sure nothing slips through the cracks, from efficient name generation to legal searches, trademarking, name registration, URL, cultural screening and stakeholder mapping.
3
Details
We take care of all the details so you end up with a brand name that will enable your brand to stand out from the competition.
4
Standing out
We are specialists in brand naming, with the singular aim of providing companies, brands and products with names everyone can be proud of. We create powerful, imaginative, memorable names designed to resonate with the consumer and stand out from the crowd.
5
Brand new name
We offer a comprehensive company and brand naming service, having created names for start-ups in need of a brand name and well-known established business that wants a name change, or have a new product in need of a title.
6
The right answer
Our team encompasses marketeers, designers, strategists and, at the start of our brand naming process, may include just about anyone on the staff whose in the Bangkok office at the time. We are not precious, and we don’t mind who comes up with the right answer, as long as we all, and most importantly, the client, love it!
Receive a quotation for your brand naming within 24 hours.
Or ask for an appointment with our teams, online or in our agency office located in Bangkok, Thailand.