Google is the epicenter of online information and mastering this search engine is critical to your online business success. Thorough reviews of your site, principally its coding and server configuration, will ensure that search engines can read and interpret the content that is available on there. We offer recommendations on a case-by-case basis, defining exact areas that need SEO attention depending on the issues identified.
SEO – Search Engine Optimization – is a means by which you try to get a page to rank higher in a search engine such as Google with the aim of increasing unpaid traffic to that page.
For any business that uses its website as a free means of communication, Search Engine Optimization (SEO) is important because its aim is to improve online presence and traffic for a website. Essentially it is a set of rules for optimizing your website so that it can achieve higher rankings on Google and similar search engines. Over 65% of search engine users are most likely to visit the top 5 results, so in today’s highly competitive market place, a high ranking is critical for traffic. Also, users tend to trust search engines and having your site in the top positions increases trust for your business. Finally, SEO is also about good practices that improve the user experience and usability of a web site.
SEO is not a static process but rather a framework with rules and processes that, for simplicity, can be broken down into 3 main types:
Technical SEO: ensures that search engines get to crawl and index your website without any issues.
On-site SEO: rules to apply on your website and its keyword content to ensure it is search engine friendly.
Off-site SEO: ways to promote your site so that it can rank higher in search results.
Our team can help you with all aspects of SEO to ensure you maximize your rankings and ensure your website not only looks great, but delivers!
It certainly can! It helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions, especially if you use a variety of on-page SEO tactics, such as including keywords, that increase the opportunity to rank in search engines.
Creating content that focuses on a single specific word or a keyword phrase, will help you get found on search engines. It is, though, important
not to overdo it Google and the rest are very clever at working out when you’re overloading. Places to insert keywords that will help your ranking efforts include:
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A backlink is a means of determining the value of your content, with the quantity and quality of links being a key determinant in a page’s ranking – the more backlinks, the higher Google will perceive its importance and as a result rank more favorably.
SEO is not an exact science and has continued to evolve over time, changing to reflect technical advancements and, it must be said, to protect the user. The two key changes we see over the next couple of years are:
– By 2020, mobile phones will become the predominant device, and mobile search inquiries are set to dominate. Not only, therefore, do you need to ensure that your website is designed for the small screen and is easily navigable, but reframing SEO keyword strategy and services to be compatible with local mobile searches will benefit SEO.
– Technical SEO, that involves optimizing everything about your website that is not content, is becoming ever more important and we recommend you get an audit of your site to ensure it is technically optimized.
Blogging shouldn’t just be seen as a means of improving SEO, vitally important though this is. It will also help develop and strengthen your relationship with existing customers and encourage new customers, reinforce your role as an industry leader, and create opportunities for sharing.