Brand strategies are the recipe to a company’s success, when done correctly they can completely overturn a business. Brand Strategy is not only critical to your brand’s existence but it will also feed the culture of your management team.
Our branding agency in Bangkok creates a strong and connecting brand strategy and development plan that enables you to respond to changes in your business environment, that will help you leverage obstacles rather than be defeated by them.
We make sure your brand “lives” within your company by understanding how your employees will interact with prospects and customers. In this way, we create great brand strategies that will help you communicate more effectively with your target market.
Depending on your objectives we tailor a bespoke brand strategy is and go beyond that so that you not only see through your goals but outshine your competitors and become a leader in your field.
This initial phase of brand strategy involves a deep dive into the brand’s current standing, market dynamics, and audience perceptions. Comprehensive market research, brand audits, and customer insights are gathered to understand the competitive landscape and identify strengths and weaknesses.
Building on acquired insights, this stage of brand strategy focuses on strategically crafting the brand’s identity. It defines unique positioning, develops a cohesive brand identity, and aligns messaging with the identified target audience. This stage establishes a robust foundation, including a clear value proposition, brand guidelines, and a compelling narrative.
In the final stage, the strategic plan is translated into action. The brand strategy is implemented across all touchpoints, emphasizing communication strategies and internal alignment. Continuous monitoring and evaluation ensure the brand is meeting objectives. Regular adaptations are made based on feedback, market changes, and evolving business needs, sustaining the brand’s relevance.
STEP 1
Market research
Before commencing your brand building strategies, we carry out research to ensure we have a good grasp of the market, your segment, the competition and the basis of a brand marketing strategy. Using analytical techniques, we create brand strategies that give your brand the vision and mission it needs to go places in marketplace.
STEP 2
Understanding
Then we get under your brand’s skin to determine its position in the industry, to understand your audience and market trends that might get in the way of your future success.We answer some questions as; What is your brand’s objective?; Who are your customers?; How does your brand define long-term success?
STEP 3
Getting the right message
We ensure the right messages are being communicated to your audience through a well-defined brand strategy, so they experience your product or service in the best possible way, understanding your brand’s personality and what it stands for.
STEP 4
Function & Emotions
We address both the functional and emotional elements of the brand, the key features and benefits of your product or service; assess which benefits are most important to each of your market and customer segments; tap into the emotions of your customers,
STEP 5
Creating process
Once we have agreed on a basic plan, we begin the process of brand strategy and development, creating your brand identity, including the logo, color palette, and other visuals. This is a crucial part of our brand strategy, where we define how your brand is going to feel, think, talk, look, and act, to make sure it is powerful and meaningful.
Receive a proposal for brand strategy within 24 hours.
Or program an appointment with our teams, online or in our agency office located in Bangkok, Thailand.
