Brand strategies are the recipe to a company’s success, when done correctly they can completely overturn a business. Brand Strategy is not only critical to your brand’s existence but it will also feed the culture of your management team.
Our branding agency in Bangkok creates a strong and connecting brand strategy and development plan that enables you to respond to changes in your business environment, that will help you leverage obstacles rather than be defeated by them.
We make sure your brand “lives” within your company by understanding how your employees will interact with prospects and customers. In this way, we create great brand strategies that will help you communicate more effectively with your target market.
Depending on your objectives we tailor a bespoke brand strategy is and go beyond that so that you not only see through your goals but outshine your competitors and become a leader in your field.
This initial phase of brand strategy involves a deep dive into the brand’s current standing, market dynamics, and audience perceptions. Comprehensive market research, brand audits, and customer insights are gathered to understand the competitive landscape and identify strengths and weaknesses.
Building on acquired insights, this stage of brand strategy focuses on strategically crafting the brand’s identity. It defines unique positioning, develops a cohesive brand identity, and aligns messaging with the identified target audience. This stage establishes a robust foundation, including a clear value proposition, brand guidelines, and a compelling narrative.
In the final stage, the strategic plan is translated into action. The brand strategy is implemented across all touchpoints, emphasizing communication strategies and internal alignment. Continuous monitoring and evaluation ensure the brand is meeting objectives. Regular adaptations are made based on feedback, market changes, and evolving business needs, sustaining the brand’s relevance.
TCM Corporation's Journey to Global Acoustic Solutions Leadership Through Strategic Branding
Asia Media Studio collaborated with TCM Corporation, a prominent Thai carpet manufacturer, to craft a robust brand strategy for their revolutionary acoustic solutions line. Initiated with a clean slate, our approach encompassed exhaustive market research across six countries. The overarching goal was to position TCM as a global authority in carpets and acoustic solutions.
Our comprehensive brand strategy, spanning over 100 pages, seamlessly integrated market observations, opportunities, and valuable customer insights. This strategic foundation paved the way for the subsequent execution, covering naming, branding, corporate identity, website development, brochures, and digital marketing. The result was a compelling market presence, aligning TCM as a trusted leader in their industry.
Transforming HA Design & Associates with a Fresh Brand Strategy
Embarking on a transformative journey with HA Design & Associates, a stalwart with over two decades of history, our mission was to infuse a modern allure. The initial project phase delved into an intricate brand strategy. The dual focal points encompassed refining management vision for expansive brand growth and crafting a detailed brand strategy involving market and consumer considerations, brand opportunities, and a robust framework.
The three-month endeavor culminated in a comprehensive 90-page report. Extensive collaboration with HA Design’s team and Managing Director unveiled their unique vision and potential opportunities. In-depth competitor analysis paved the way for a distinctive brand positioning, ensuring HA Design & Associates stands out in a dynamic market.
A Gourmet by A Mart: A Culmination of Vision and Strategic Brilliance
Commissioned by “A Mart,” a thriving Vietnamese entity with a robust presence via 30 retail outlets in Nha Trang, we embarked on a brand strategy expedition. Identifying a golden opportunity amid rising tourism, particularly from Russian and European visitors, A Mart envisioned a foray into premium product offerings. Asia Media Studio diligently crafted a brand strategy, a meticulous process involving on-site client meetings in Vietnam and extensive customer interviews.
This strategic blueprint not only validated their vision but also led to the birth of “A Gourmet,” a carefully chosen name in alignment with the original brand. With the brand strategy greenlit, we seamlessly transitioned into the comprehensive execution of corporate identity and packaging design, ensuring the new venture seamlessly blended with A Mart’s established brand presence.
Shaping Maldives Outlets with Cultural Finesse in Brand Strategy
Asia Media Studio (AMS) was enlisted by Fairmont Hotels for an extensive project: developing the complete corporate identity for their new Maldives property. Our primary focus lay in strategically branding various outlets, encompassing diverse offerings like restaurants, spas, all-day dining, stores, bars, and a pool club.
Prior to delving into design work, AMS initiated a robust brand strategy, meticulously defining the positioning for each outlet. Extensive online surveys and competitor analyses in the Maldives informed this process. The subsequent step involved crafting unique names for each outlet, often rooted in the local Dhivehi language. Once confirmed, AMS seamlessly executed the comprehensive branding and corporate identity for each distinct outlet.
Before commencing your brand building strategies, we carry out research to ensure we have a good grasp of the market, your segment, the competition and the basis of a brand marketing strategy. Using analytical techniques, we create brand strategies that give your brand the vision and mission it needs to go places in marketplace.
Then we get under your brand’s skin to determine its position in the industry, to understand your audience and market trends that might get in the way of your future success.We answer some questions as; What is your brand’s objective?; Who are your customers?; How does your brand define long-term success?
Getting the right message
We ensure the right messages are being communicated to your audience through a well-defined brand strategy, so they experience your product or service in the best possible way, understanding your brand’s personality and what it stands for.
Function & Emotions
We address both the functional and emotional elements of the brand, the key features and benefits of your product or service; assess which benefits are most important to each of your market and customer segments; tap into the emotions of your customers,
Once we have agreed on a basic plan, we begin the process of brand strategy and development, creating your brand identity, including the logo, color palette, and other visuals. This is a crucial part of our brand strategy, where we define how your brand is going to feel, think, talk, look, and act, to make sure it is powerful and meaningful.
Our international expertise combined with local insight ensures a unique brand strategy that resonates with the dynamic business landscape of Thailand.
Our brand strategy approach aligns seamlessly with Thailand’s diverse business environment, capturing local nuances while maintaining global appeal.
Absolutely. Our brand strategies are crafted to stand out in Bangkok’s market and position businesses for success both locally and internationally.
We immerse ourselves in Bangkok’s culture, leveraging local insights to craft brand strategies that authentically reflect the city’s spirit.
Thailand’s market intricacies significantly influence our strategic decisions, creating brand strategies that resonate locally while meeting global standards.
Certainly. Whether a small local business or a larger enterprise, our brand strategies are tailored to suit unique needs, ensuring scalability across business sizes.
Success is measured through enhanced brand visibility in Bangkok, positive perceptions, and market growth, reflecting the effectiveness of our brand strategies.
While some aspects can be implemented independently, our expertise ensures a comprehensive and impactful brand strategy for businesses in Thailand.
We stay vigilant, adapting and refining brand strategies to remain current and effective within the dynamic business landscape of Bangkok.
Yes, our commitment extends beyond the initial strategy, offering ongoing support to ensure brand strategies remain effective.
We provide the comprehensive brand strategy and development report in PDF format, ensuring accessibility and ease of reference for our global clients. Additionally, we accompany the deliverable with a verbal introduction, offering a thorough explanation of the strategic insights and recommendations. This dual delivery approach enhances clarity and ensures our clients receive valuable insights in a format that suits their preferences.
Receive a proposal for brand strategy within 24 hours.
Or program an appointment with our teams, online or in our agency office located in Bangkok, Thailand.