Undeniably one of the hardest things to get right is finding the appropriate name for your brand – some might say it is as difficult as naming a child! A brand deserves a title that will set it apart from the competition and that fits the core values and objectives of the business.
Company brand names carry a lot of weight. Picking the wrong one can send misleading messages or incite negative emotions in your target audience which then would steer them away from your business. It is the first step in grasping people’s attention so we’ve built a process that will help you create an attention-grabbing brand name, one that people will remember and rely on.
Whether you are naming or renaming your brand, you can trust our skilled team of brand naming consultants in Bangkok to work with you.
At Asia Media Studio, our brand naming emphasizes thorough research and audience understanding. We set clear criteria, analyze the market, and align stakeholders precisely. Choosing a name that embodies our brand essence is crucial. Our creative brainstorming, using tools like thesauruses and mind-mapping, generates diverse ideas. Refined through stringent criteria, it shapes a name resonating authentically with our core identity, ensuring a robust market presence.
Post-brainstorming, our process refines potential names aligned with criteria for Thailand or global markets. We vet for logo, website, and linguistic fit, conducting searches to avoid conflicts. This yields a concern-free shortlist. Testing evaluates marketability, aesthetics, relevance, and trademark availability, ensuring a strong brand identity anywhere. By meticulously considering these elements, we secure names that resonate effectively, safeguarding a robust brand presence in diverse locations.
Selecting the perfect name poses challenges, yet our process simplifies decisions, valuing each shortlisted name. Intuition matters; the right name aligns instinctively with your brand’s essence. Legal guidance prevents trademark issues, shaping final contenders. At Asia Media Studio, collaboration with IP lawyers assures usability and protection. Not every name pleases all, but these steps mitigate skepticism. As your brand unfolds, uncertainty shifts to confidence, establishing a name poised for triumph, be it in Thailand or beyond.
Empowering renewable energy investment decisions with data and expertise
BayWa r.e, a prominent global supplier in the solar distribution market, is a trusted partner for numerous installers and contractors worldwide. Our dedication to equity and diversity fuels our commitment to fostering inclusive environments that empower individuals to achieve their utmost potential.
As part of their latest initiative, BayWa r.e reached out to Asia Media Studio to develop a new strategy and brand identity. This venture specializes in facilitating informed decisions for renewable energy investments by harnessing extensive financial and technical datasets, AI capabilities, and industry expertise. Streamline your investment workflow and expand your portfolio through automated data collection and comprehensive analytics.
The finalized name selected for this venture is Ampero. Since then, we’ve been diligently working on their complete branding, which includes the website and a comprehensive brand guideline.
Introducing CARTIST: Where passionate car enthusiasts shape their automotive dreams into reality
A blossoming startup, dedicated to the art of personalized car customization, approached AMS seeking comprehensive assistance in rebranding. They envisioned a complete transformation, encompassing not only a fresh identity but also a distinct name for their venture.
This venture serves as an exclusive space for passionate designers, providing them with the freedom to explore their creativity. Within this haven, they delve into simulation programs, experimenting with diverse design elements and accessing a curated collection of rare and exclusive automotive parts sourced globally. Each component and detail is meticulously curated, akin to personalized art crafted to perfection by the owner’s discerning eye.
Following collaborative brainstorming sessions, the name CARTIST emerged as a beacon, symbolizing this sanctuary for automotive enthusiasts. It captures the essence of this haven, where car aficionados converge to unleash their imagination, sculpting and customizing their dream vehicles into tangible expressions of creativity.
Where excellence meets Innovation in Thailand's real estate landscape
Entering the bustling realm of Thailand’s real estate market, a quest for a unique and impactful name led to the birth of SUPREMO. Crafted through meticulous strategy and naming development, this name embodies a fusion of “supreme” and “primo,” epitomizing unparalleled quality and distinction.
SUPREMO represents the pinnacle of mastery, promising unparalleled excellence in every aspect of service delivery. Partnering with Supremo Properties signifies an alliance with the finest in the industry, renowned for innovative and flawless designs.
Our commitment at Supremo Properties transcends mere quality; it encapsulates a dedication to delivering prime sophistication across all touchpoints of our offerings. Clients engaging with us are assured of experiencing the epitome of excellence, where every interaction reflects the highest standard of taste and distinction.
We will assess your competitors and their brand names, your brand’s practical and emotional requirements, and we will look for industry trends in order to come up with names that will spark interest, impact and, ultimately, adoration in your target audience.
We make sure nothing slips through the cracks, from efficient name generation to legal searches, trademarking, name registration, URL, cultural screening and stakeholder mapping.
We take care of all the details so you end up with a brand name that will enable your brand to stand out from the competition.
We are specialists in brand naming, with the singular aim of providing companies, brands and products with names everyone can be proud of. We create powerful, imaginative, memorable names designed to resonate with the consumer and stand out from the crowd.
Brand new name
We offer a comprehensive company and brand naming service, having created names for start-ups in need of a brand name and well-known established business that wants a name change, or have a new product in need of a title.
The right answer
Our team encompasses marketeers, designers, strategists and, at the start of our brand naming process, may include just about anyone on the staff whose in the Bangkok office at the time. We are not precious, and we don’t mind who comes up with the right answer, as long as we all, and most importantly, the client, love it!
Our approach begins with extensive discovery and brainstorming, emphasizing research, market analysis, and stakeholder alignment to define clear criteria.
We rely on diverse creativity tools such as thesauruses, mind-mapping, and risk-taking strategies to generate a pool of innovative ideas.
The refinement phase focuses on logo suitability, website compatibility, linguistic resonance, and preliminary tests, ensuring a shortlist devoid of concerns.
We conduct preliminary tests, including Google searches, and collaborate with IP lawyers to address trademark availability and legal aspects.
Intuition plays a role, aligning the name intuitively with the brand’s essence, while legal guidance and stakeholder input often influence the final decision.
Our approach prioritizes names that align universally across cultures, languages, and markets, ensuring a robust and globally relevant identity.
Yes, our portfolio showcases diverse brand naming projects spanning industries like pharmaceuticals, hospitality, F&B, and across various global locations.
We emphasize linguistic adaptability to ensure ease of pronunciation and understanding across multicultural audiences.
Rigorous testing and evaluations for marketability, aesthetics, relevance, and legal compliance precede the final selection.
Our step-by-step approach involves collaborative decision-making, turning initial uncertainties into a confident, future-oriented brand identity that aligns with business aspirations.
Brand naming is a very creative process, although we do try to follow a few sensible guidelines
– Avoid hard-to-spell names
– Don’t pick a name that could be limiting as your business grows.
– Conduct a thorough Internet search.
– Make sure we can obtain the .com domain name.
– Use a name that conveys some meaning.
– Conduct a trademark search to avoid potential legal problems down the line
– Assess if the name is catchy and is easily remembered
Essentially there are four types of brand name:
Descriptive Names, that communicates what the company or brand is (Paypal; Toys R Us)
Acronyms, an abbreviation of a descriptive name (IBM; UPS)
Invented Names, made-up words (Kodak; Xerox)
Experiential Names, that build upon the feeling or experience associated with the brand (Virgin; Oracle)
Usually, at the first stage, we will offer suggestions in all 4 categories, unless the brief has been more specific.
We go through a three-stage process. Firstly an internal brainstorm involving people from all areas of the business, which can generate literally hundreds of ideas. Secondly, we will work through these names, eliminating those that are used by, or very close to those used by, other companies, are not appropriate for the market, can’t be protected etc. Finally, we will come up with a short list of 10-15 names that we like and will present to the client. This process takes around 2 weeks.
If you aren’t happy with the selection our Bangkok agency has come up with, we will, of course, continue the process until the right name is found. Although we like to think that our experience and process works (and in practice, more often that not, it does) we are never satisfied until the client is in full agreement.
One of our internal processes is to carry out a search for any names because we want to ensure we are not likely to infringe on other names. The degree to which you can protect your chosen name will depend upon the level of “inventiveness” that the name evokes – a descriptive name will be harder to trademark than an invented name.
Your name is the start point for your complete branding and marketing effort, which will almost certainly include a digital presence through a website. Therefore, at the short list presentation stage, every suggested name will include with it a proposed, obtainable, domain name.
We require 50% of the fee once you have appointed us. Once this has been paid, we will start work immediately.
Sometimes, and this has happened to us, it proves difficult to choose between 2 options. In such an instance, we would propose carrying out some initial logo and visual identity designs, as this often helps in the decision making process. Colors, fonts, supporting icons can often be the final deciding influence.
Receive a quotation for your brand naming within 24 hours.
Or ask for an appointment with our teams, online or in our agency office located in Bangkok, Thailand.