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Carpets Inter

Sector: Textile & Flooring
CarpetInter

Carpets Inter, established in 1974, is a leading manufacturer of modular carpet tiles based in Thailand. The company specializes in sustainable flooring solutions, utilizing recycled materials to produce high-performance products for commercial and residential spaces. Their commitment to environmental responsibility and innovation has positioned them as a key player in the global carpet industry.

40

Years Experience

1,000+

Employees

DISCIPLINES
Brand Strategy
Branding
AMS ICON InfographicDesign
Graphic Design

Shaping a better future

Brand strategy and market positioning

With over 40 years of experience in the textile and flooring industry, Carpets Inter recognized the need to evolve its market positioning to align with modern consumer demands. Through comprehensive brand strategy development, we analyzed their core values, conducted competitor research, and redefined their unique market proposition. This strategic approach reinforced their leadership in sustainable, high-performance flooring solutions.

Enhancing the color palette

To modernize their brand and appeal to diverse markets, we refined Carpets Inter’s color palette. By introducing contemporary, vibrant tones while retaining elements of their heritage, we created a visually cohesive and appealing identity. This enhanced palette reflects their commitment to innovation and sustainability, ensuring their visual presence resonates strongly across global markets.

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