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Power Buy

Sector: Electrical appliance
PowerBuy Logo

Power Buy Co is a subsidiary of Central Group, is Thailand’s leading retailer of electrical appliances, IT products, mobile phones, gadgets, and electronics. Established in 1996, Power Buy has expanded from an electrical department in Central Department Store to a nationwide presence, offering a seamless shopping experience through both physical stores and online platforms.

30

years in the market

100+

branches

20K+

products

DISCIPLINES
AMS ICON BrandStrategy
Social Media Marketing
AMS-ICON_creating-process
Graphic design
AMS Portfolio Icon Logo Design
Content creation

Where will the tech take you.

Strategic alignment for social media success

Power Buy sought to enhance brand awareness for Bose, one of the premium brands under their management. Our team was engaged to elevate their presence on social media platforms, including Facebook and Instagram. To ensure alignment with client goals, we conduct monthly strategy sessions. Once approved, we proceed with launching tailored assets to drive engagement and visibility.

Ensuring cohesion between visuals & voice

Another key success of the project is achieving a deeper understanding of Bose’s guidelines and brand identity. Our project manager and designer have thoroughly studied the overall look, feel, and nuances of the guidelines, ensuring that every post design and the tone of voice in each caption align perfectly with Bose’s established standards and brand expectations.

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