Erudite: Logo design case study

Erudite – Writing Lab is a company that provides a training program designed for Thai learners, who seek a way to improve their writing skills for their own personal interests and goals.

Pavisorn Tantikul, who is CEO, certified by Professional Education at Harvard Graduate School of Education, contact us to create a new Brand.

We were appointed to create the brand, to work on the Branding and to design the Erudite new website. It notably includes the Logo design, the Brand Guideline, the E-brochure…

This case study is aimed to share with you the process and all the work achieved behind a logo design, and the usefulness of a brand manual – or brand guideline.

1. Presentation of the brand

What is the concept?

Erudite – Writing Lab is a training program for writing skills for academic and professional success, conducted by an instructor for teaching in higher education certified by Professional Education at Harvard Graduate School of Education.

The program is designed for Thai learners, who seek a way to improve their writing skills for their own personal interests and goals.

The program targets academic and professional English communication skills in all aspects as a main strategy to increase logical thinking development, as a foundation to achieve high-quality writing in each area, such as for academic essays, research writing, or science research writing.

The Mission

Erudite’s mission is to promote Thai learner achievement and preparation 05 for academic and professional writing skills by fostering excellence in English teaching and learning.

The Vision

Erudite’s vision is to improve individual student’s writing skills practically and fast by not only teaching on theories but also training them in practices, whereby providing a unique teaching methodology as a direct way to help students’ achieve their own personal goals.

2. The Process

At Asia Media, our logo design process is usually divided into 5 steps:

• Step 1: Initial Brief
• Step 2: Design of several logo concepts by Asia Media.
• Step 3: Selection of the prefered concept by the client.
• Step 4: Design of different variations of the selected concept.
• Step 5: Selection of the variation by the client, which will be the final logo design

3. Logo Design creation

The initial brief:

Erudite share with us an initial brief including some keywords to give us directions to explore.

1) First logo design concept

Inspiration: Shape of writing tool resemble to rocket taking off, represent improving your writing skill design in polygon style to create modern and innovative logo symbol.

Concept 1 of in different colors:

2) Second logo design concept

Inspiration: Combination of Typing Cursor for writing, “E” for Erudite and 3 lines for Erudite’s success consultants. Create logo symbol in polygon style, show brand purpose and mood & tone.

Concept 2 of in different colors:

3) Third logo design concept

Inspiration: Inspired by Constellation, with stars in various form and size organized into “E” shape logo symbol, represent the brand strategies and purpose.

Concept 3 in different colors

4) Fourth logo design concept

Inspiration: Writing elements arrange into Modern logo symbol

Concept 4 in different colors:

5) Sum up of all the different logo concepts

4. Concept variations & Final logo

1) Variations of the concept

The Erudite team have selected the 1st logo concept we designed:

And they liked it so much that they wanted this concept to be their final logo. Therefore, we did not propose variations of this logo concepts, as we usually do for our client.

We also adapted the final logo design to application logo, since Erudite might have its own application in the future:

2) Erudite final logo design

Here is the final logo design in different contexts:

4. Brand Manual: How to display the logo

1) What is a brand manual – or brand guidelines?

At Asia Media, here is our vision of brand manual:

” Design is a powerful tool when used well, but it can destroy a brand when used badly.

This manual sets out a “FREEDOM WITHIN A FRAMEWORK” philosophy, showing what can be adapted as a result of local legal rules, photographic images which match local insights, functional claims or local information panels.

It also sets out what is non-negotiable.

We are building a powerful brand. We need a consistent, global image, executed brilliantly by all the collaborators. This manual is a guide to achieving global creative excellence. ”

Here is the sum up of the Brand Guide we designed for Erudite:

In other words, a brand manual is a print/numeric tool that:

• gathers all your brand information in only one document, which makes access easier for all the employees.
• ensures consistency, coherence and quality between all your brand’s actions, which is essential to create an impactful brand.
• strengthens your brand identity, since all your communication actions would follow the same “design rules”.
• makes your teams more efficient & autonomous, since it is always faster and easier to follow a guide than to create a new path.
• enhances your company culture eases new employees onboarding because reading the manual will allow people to understand the brand better.

To make it simple, your brand manual will allow you to earn time, to improve your branding and to make things easier for your partners.

2) The Euridite logo guidelines for display

Here are some pages of the Erudite’s Brand Manual concerning the logo use. It indicates people how to display the logo in a good way, and to avoid making mistakes that might cost you money in the end.

“You only get one chance to make a first good impression.“

Ensuring that your logo has enough space among the other elements is visually important because it allows the eyes to “breathe”, and therefore, to make it more impactful.

Every logo design has a minimum size in order to still be visible. Vision decreases with age, and it would be a shame to deprive ourselves of people who have difficulty seeing.

3) The Euridite color guidelines

The colours use is essential to keep a coherent and consistent visual aspect. Colours are one pillar of your brand visual identity. They influence people unconsciously, and they would allow your audience to recognize you as well.

Conclusion of the Logo design case Study

We are really proud of the designs we carried out for this new brand, that includes notably logo design, brochure design, advertisement design, website design…

Erudite is one of our references among others in branding, logo design and brand identity.

We look forward to seeing the growth of Erudite with its new brand identity, that will create a great synergy with the quality courses delivered by Pavisorn Tantikul and her team. To select your best design agency for your branding, check this article for branding rfp. Alternatively, you can also contact us at info@asiamediastudio.com