Hillrom is a market-leading global medical technology company spécialized in designing medical and surgical equipment. Historically, the company is known for developing hospital beds and medical devices for healthcare professionals. Working closely with healthcare professionals, Hillrom focuses nowadays on digital and physical patient care solutions that deliver better clinical outcomes. The company’s mission is “Every day, around the world, enhancing the efficiency of care for patients and their caregivers.” In 2021, Hillrom's Asia-Pacific division contacted us to work on print design, web design and digital advertising in order to keep performing its mission.
The legislative restrictions and constraints on marketing in the medical sector, which frequently vary from one country to another, make for a challenging environment for agencies working with a multinational healthcare company such as Hillrom. The company has developed strict brand guidelines that need to be followed assiduously, requiring regular liaison with several Hillrom decision makers worldwide, for both guidance and final approval.
Hillrom entrusted us with designing and managing the company’s digital advertising on Facebook, Linkedin and Google in several Asia-Pacific markets. The campaigns, in both English and individual Asian country languages, targeted healthcare professionals and aimed to promote both the Hillrom brand and its medical devices. Throughout each campaign we analyzed data feedback, fine-tuned our work and then reported the results – that proved to be excellent – back to the company’s management team.
LOGO DESIGN | BRAND GUIDELINE | NEWSLETTER DESIGN
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