The early design stages involved huge input from our UX design team, as we set out a planning and research process to determine what users wanted to see and how we could go about ensuring we would create positive experiences for them. Our aim was to ensure site visitors felt comfortable with navigation and their interest held through the colorful, cheerful, bright look and feel. Atypically, the website was designed first for mobile, then adapted for desktop, due to the young target audience.
The final design took us into almost unknown territory, a bold, animated presentation that jumps off the screen. With targeted and highly visual sliders using brush effects on many of the images and descriptors, and powerful content, this unique website differentiates and endorses the Lub d brand in a forthright and positive way.
High-tech brand demands high-tech performance and that is what we have accomplished. We have optimized every aspect of the website’s technical elements, to ensure fast loading in order to give the best user experience. Image optimization, in particular, was not an easy task, given the huge number of photographs on the site. We also use high-end server hosting to ensure best stability and reliability. Behind the Scenes
Behind the Scenes. The well-structured back office was made in an ultra-friendly interface, using WordPress, highly flexible and simple to edit for any future changes that may be required. Full training and support are given by the agency to guide the client in managing the back office.
