Following the acquisition of Oreco by SRG Group, the company saw the need for a comprehensive brand refresh — one that would modernize its identity without losing sight of its legacy. The challenge was to strike the right balance between evolution and continuity. With over 70 years of industry presence, Oreco has built a strong reputation and visual recognition among its global clients and partners. A complete visual overhaul was not the goal; instead, we focused on refining the brand to align with its new corporate structure and long-term vision.
Oreco’s previous website was functional but had become disorganized over time. Our first step was a comprehensive content audit, followed by a new structural framework and detailed wireframes. Once the strategy was in place, we moved into full design and development. The final result reflects the updated branding and has been well received by the Oreco team, clients, and global partners.
An important part of the project was ensuring a smooth SEO transition from the old website to the new one. We applied best practices to maintain existing traffic while also targeting new keyword opportunities. Asia Media Studio continues to support Oreco with monthly SEO tasks and oversight to ensure continued growth and search visibility.
