Oreco is a global leader in sustainable tank cleaning and oil recovery solutions for the petrochemical industry. With over 30 years of innovation, the company provides automated systems that reduce downtime and environmental impact. Now part of the SRG group, Oreco continues to expand its impact through cutting-edge technology and international expertise.
Years of Expertise
Countries Served
Employees
Following the acquisition of Oreco by SRG Group, the company saw the need for a comprehensive brand refresh — one that would modernize its identity without losing sight of its legacy. The challenge was to strike the right balance between evolution and continuity. With over 70 years of industry presence, Oreco has built a strong reputation and visual recognition among its global clients and partners. A complete visual overhaul was not the goal; instead, we focused on refining the brand to align with its new corporate structure and long-term vision.
This included updating key brand assets such as presentation templates, digital materials, and design language while ensuring that core elements – such as logo, color palette, and typography – remained familiar. The new direction brings clarity, consistency, and a more contemporary feel, while still honoring the values and engineering excellence that define Oreco. The rebranding served as a foundation for all other work, including the digital and web development that followed.
An important part of the project was ensuring a smooth SEO transition from the old website to the new one. We applied best practices to maintain existing traffic while also targeting new keyword opportunities. Asia Media Studio continues to support Oreco with monthly SEO tasks and oversight to ensure continued growth and search visibility.
WEBSITE DESIGN | WEBSITE DEVELOPMENT | BOOKING SYSTEM & API | SEO
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