PcVue’s journey towards a dynamic new image
PCVue, a 40-year veteran in the industry headquartered in Paris, aimed for a complete rebranding. Seeking a departure from conventional approaches in France, they engaged us for a fresh perspective. Despite prior rebranding attempts, they desired a more impactful outcome. Our collaborative effort spanned over 16 months, resulting in the creation of over 100 artworks. From strategic planning to branding, corporate identity, brochures, presentations, and website development, we worked diligently to redefine PCVue’s image and bolster its market standing.
One pivotal achievement in the project was developing a comprehensive brand guideline that could be easily understood and utilized by anyone within PcVue.
Asia Media Studio meticulously crafted over 100 pages of brand guidelines, covering every detail of the brand. This comprehensive resource empowers the PcVue team with the flexibility to create new artworks in-house while ensuring consistent brand communication. We view this as a cornerstone of the project’s success, facilitating seamless collaboration and unified brand representation across all channels.
