Sea Buddy specializes in ready-to-eat, nutritious salmon products, offering a variety of flavors in convenient bar form. Their unique single-cook process retains high nutritional value, making their products a perfect choice for health-conscious consumers seeking quick, healthy, and delicious options. With a focus on quality and convenience, Sea Buddy aims to provide easy access to nutritious meals for busy individuals.
Sea Buddy engaged Asia Media Studio to design a new logo for their healthy snack bar. The process began with meetings to understand Sea Buddy’s brand positioning and values. Asia Media Studio then developed four distinct logo concepts. After several refinements, the final logo was approved. The design is simple, effective, and unique, perfectly reflecting Sea Buddy’s brand values. The collaboration ensured that the logo not only looked great but also resonated with the brand’s commitment to health and quality.
The final phase, after the approval of the key visual, involved integrating it into appealing packaging for both the box and sachet, with adaptations for different flavors. This work included precision die-cut artwork to ensure the packaging remained effective and functional. In total, Asia Media Studio delivered six unique packaging designs.
BRAND STRATEGY | MARKET RESEARCH | NAMING | BRANDING
Launched by Dusit Foods and Farm to Plate, delivers iconic Thai street food to homes in Bangkok and beyond via GrabFood.
