Thaifex Anuga

Branding Strategy

Thaifex Anuga

Branding Strategy

Back

Introduction

For over 10 years, THAIFEX, has been Asia’s premier and most influential food and beverage trade show. Held every year in Bangkok, THAIFEX now covers 107,000 square meters of exhibition space, and, in 2019, had 2,745 exhibitors from 42 countries and 67,136 visitors. Recently, THAIFEX merged with Anuga, the world’s largest trade fair held annually in Cologne, Germany, and we were successful in pitching for the complete rebranding of this new partnership.

65K

Visitors

125+

Different nationalities

2700K

Exhibitors from 40+ countries

Year

2019

Industry

Food Exhibitions

Engagement

12 weeks

Back

Introduction

65K

Visitors

125+

Different nationalities

2700K

Exhibitors from 40+ countries

Year

2019

Industry

Food Exhibitions

Engagement

12 weeks

Icons in Action

The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.

Satisfying Two Masters

The challenge from Thaifex and Anuga was to turn “two power brands into one great experience” – a challenge we were delighted to rise to. The new logo design, which took elements of both company’s existing visual identity, went through a number of revisions until both parties were completely satisfied.

Showcasing Collaboration: A Concise, Informative Corporate Video

The client required a short, 3 minute video for inclusion on its website, explaining the rationale and benefits of the new partnership. We prepared the script and organized the production of a professional, impactful and informative presentation.

Next projects.

All projects

WHOLESOME OASIS

AQUAS

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.

Let’s talk.

Whether you need branding, a new website, or digital marketing, our team collaborates with you to turn ideas into results that connect and create lasting impact.

Quick response.

Prompt and collaborative, we ensure a clear understanding of your project.

Clear next steps.

Following consultation, you’ll receive a clear proposal with timeline.