For over 10 years, THAIFEX, has been Asia’s premier and most influential food and beverage trade show. Held every year in Bangkok, THAIFEX now covers 107,000 square meters of exhibition space, and, in 2019, had 2,745 exhibitors from 42 countries and 67,136 visitors.
Recently, THAIFEX merged with Anuga, the world’s largest trade fair held annually in Cologne, Germany, and we were successful in pitching for the complete rebranding of this new partnership.
Visitors
Different nationalities
Exhibitors from 40+ countries
The Thaifex-Anuga partnership has led to numerous changes in visual identity, and we were tasked with developing a new set of Brand Guidelines to highlight the new identity.
The client required a short, 3 minute video for inclusion on its website, explaining the rationale and benefits of the new partnership. We prepared the script and organized the production of a professional, impactful and informative presentation.
BRANDING | PRINT DESIGN
Our international client portfolio has been enhanced by our involvement with this stunning resort, part of the Minor Group.