SEO Agency in Phuket, Thailand

SEO – Search Engine Optimization – is a means by which you try to get a page to rank higher in a search engine such as Google with the aim of increasing unpaid traffic to that page.

However, Search Engine Optimization is not a static process but rather a framework with rules and processes that, for simplicity, can be broken down into 2 main types:

– On-site SEO: rules to apply on your website and its keyword content to ensure it is search engine friendly. It includes Technical SEO, which ensures that search engines get to crawl and index your website without any issues.

– Off-site SEO: ways to promote your site so that it can rank higher in search results, especially by adding backlinks on high authority domains.

Our team can help you with all aspects of SEO to ensure you maximize your rankings and ensure your website not only looks great but delivers!

For any business that uses its website as a free means of communication, Search Engine Optimization (SEO) is important because its aim is to improve online presence and traffic for a website. Essentially it is a set of rules for optimizing your website so that it can achieve higher rankings on Google and similar search engines.

Over 80% of search engine users are most likely to visit the top 3 results, so in today’s highly competitive market place, a high ranking is critical for traffic. Also, users tend to trust search engines and having your site in the top positions increases trust for your business. Finally, SEO is also about good practices that improve the user experience and usability of a web site.

According to a study carried out by SEM Rush, the main SEO factors, from the most important to the less important factors, are:
1) Direct website visits
2) Average time on site
3) Pages per session
4) Bounce rate
5) Total referring domains
5) Total backlinks
5) Total referring IPs
5) Total follow-backlinks
9) Content length
10) Website security (HTTPS)
11) Total anchors
12) Keyword in anchor
12) Keyword in body
12) Keyword density
12) Keyword in title
12) Keyword in meta
17) Video on page

As you can see, SEO is not only about keywords and backlinks. Your website performance and your global user experience are very important as well.

That is why we propose complementary options to our SEO services, such as premium hosting and website design & development, to work on all the different aspects of your SEO.

If you are interested, you can get more details about this ranking factors study.

To make it easy, a backlink is a link from a website that refers to your website.

For the search engines, they are means of determining the overall value of your website. Indeed, the quantity and quality of links are key determinants in a page’s ranking.

A quality backlink is a link that refers from a website domain with high-authority to your website domain. The domain authority is evaluated by the search engine in the function of different criteria, as the traffic. For example, websites such as Twitter, the New-york times and Hubspot have very high-authority.

The more relevant & quality backlinks you have, the higher the search engines will perceive its importance and as a result rank more favorably.

However, some backlinks don’t allow you to boost your domain authority. They are named Nofollow backlinks.

And the backlinks that allow you to have this “domain authority transfer” are named Dofollow backlinks.

Creating content that focuses on a single specific word or a keyword phrase, will help you get found on search engines. It is, though, important not to overdo it Google and the rest are very clever at working out when you’re overloading. Places to insert keywords that will help your ranking efforts include:

– Page Title
– Page Description
– Body Content
– Blog articles
– Formatted Text (bullet points; bold text)
– URL
– Graphics & Image alt attributes

It certainly can. Actually, content creation is probably the best option to both boom your SEO and to increase your sales in a durable, cost-effective way.

Deploying a content marketing strategy that targets the relevant keywords related to your business will improve your rankings on the search engine.

Indeed, interesting and long blog articles allow you to targets both short trend and long trend keywords, and will therefore create additional gateways to your website that will improve your overall website SEO.

It will also boost SEO quality by positioning your website as a relevant answer to your customers’ questions, that might be directly displayed on google search as well.

Blogging shouldn’t just be seen as a means of improving SEO, vitally important though this is. It will also help develop and strengthen your relationship with existing customers and encourage new customers, reinforce your role as an industry leader, and create opportunities for sharing.

Search Engine Optimizations is not an exact science and has continued to evolve over time, changing to reflect technical advancements and, it must be said, to protect the user. The two key changes we see over the next couple of years are:

– By 2020, mobile phones will become the predominant device, and mobile search inquiries are set to dominate. Not only, therefore, do you need to ensure that your website is designed for the small screen and is easily navigable, but reframing SEO keyword strategy and services to be compatible with local mobile searches will benefit SEO.

– Technical SEO, that involves optimizing everything about your website that is not content, is becoming ever more important and we recommend you get an audit of your site to ensure it is technically optimized.