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Jacobs Douwe Egberts

JDE Logo Full White

An important division of the JDE Peet’s Group, the largest pure-play coffee and tea company in the world, JDE includes, in its Thailand portfolio of well- known brands, Mocona, Pickwick, Douwe Egberts, L’OR and Piazza Doro. In 2019, the organization showed global turnover of over €60 billion.
JDE was one of AMS’s original clients, and we have built a strong relationship over the past decade, creating powerful visual support material


Billion dollar turnover in 2015


Different owned brands


Countries around the world

AMS Portfolio Icon Branding
AMS Portfolio Icon Other
AMS Portfolio Icon Packaging Design
Packaging Design
AMS Portfolio Icon Brochure Design
Brochure Design
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AMS Portfolio Icon Seo
Infographic Design

Business coffee solutions

Long Term Relationships

Over the past 10 years we have learnt a lot about the coffee market, both globally and in Thailand, and this knowledge has been put to good use in the design and production of a vast array of marketing collateral including brochures, flyers, infographics, menus and banners.

Sub-Brand Success

JDE has developed a very forward-looking sub-branding strategy globally, and in Thailand, we have created visual support material for heritage brand Mocona, plus Pickwick, Douwe Egberts, L’OR and Piazza Doro.


“We have been collaborating with Laurent and the AMS team for over 10 years, mainly focusing on brand activation materials as well as packaging projects for our Jacobs Douwe Egberts Professional business in Thailand.
What makes the AMS team stand out is their ability to go beyond the initial project briefing, and turn this around in an effective, strong and esthetically matching communications. We have been often surprised by the input given by the AMS team to increase the effectiveness of the communication, by adding specifically designed features and benefits to the project.
We would definitely recommend AMS to anyone looking for a great business partner to further strengthen their Marcom strategies and executions.

National Business Manager
Jacobs Douwe Egberts Professional

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