

PIA operates at the frontiers of creative design and wanted a website that would reflect their brand-leading position in the interior design market. The result of our design work is a website that is corporate in a highly visual way, clearly demonstrating PIA’s credentials, and well structured, clarifying neatly the market sectors in which the company operates.




The first ever corporate identity update for PIA – after over 20 years of operation – has resulted in an uplift and modernization of the company’s visual identity. Small, yet significant, adjustments to the logo font, spacing and color have created an impactful identity for the 2020’s and beyond.


PIA operates throughout South East Asia and wanted a clear, concise Brand Guideline manual that would provide brand consistency through a “freedom within a framework” philosophy whilst clearly outlining non-negotiable elements.









