We conducted in-depth market research across six countries in the Asia Pacific region. This four-month-long process resulted in a comprehensive report exceeding 300 pages. It provided valuable insights into product positioning and brand strategies for the client and our team.
The second phase focused on brand strategy and naming for their new business venture. This involved collaboration between the TCM and AMS teams to provide the best advice and strategies for the new brand. After receiving approval, we began crafting a unique corporate identity (CI).
The final deliverables of this project encompassed the development of a website, brochure, stationery, and a comprehensive brand guideline comprising over 60 pages. The client expressed satisfaction with our work, and we have since commenced our efforts in their digital marketing endeavors.
