Tasked with naming a premium cosmetic design brand renowned for its French origin and cutting-edge presence in the anti-aging industry, our project unfolds in three key phases. Initially, we focus on establishing a distinctive brand identity. Subsequently, we delve into the creation of the brand’s main logo and product naming design. Our final endeavor involves shaping the overall aesthetic of their main packaging, harmonizing form and function for an impactful presentation of this innovative cosmetic line.
The primary criterion for the name was simplicity with a French meaning and connotation, coupled with the availability of a concise .com domain. We settled on “QLARITE” (derived from “clarite” in French), translating to “transparency.” To infuse uniqueness, we replaced the letter ‘C’ with ‘Q,’ maintaining the same pronunciation. Notably, we secured the domain www.Qlarite.com, aligning our linguistic and branding goals seamlessly.
In crafting the logo design, we aimed to embody the purity and simplicity encapsulated in the name’s meaning. Our choice is a straightforward symbol, placing emphasis on the Q for its simplicity and effectiveness. The font selected is a clean and simple slim Helvetica, with a distinctive accent on the letter E, serving as a nod to the brand’s French heritage.
