Specializing in cutting-edge high-tech devices tailored for skincare and anti-aging, Qlarité excels in crafting advanced solutions. Each innovation undergoes meticulous clinical studies and research, conducted in collaboration with prominent medical experts. At the intersection of technology and beauty, our products redefine skincare standards with a commitment to excellence and effectiveness.
Years in market
Tasked with naming a premium cosmetic design brand renowned for its French origin and cutting-edge presence in the anti-aging industry, our project unfolds in three key phases. Initially, we focus on establishing a distinctive brand identity. Subsequently, we delve into the creation of the brand’s main logo and product naming design. Our final endeavor involves shaping the overall aesthetic of their main packaging, harmonizing form and function for an impactful presentation of this innovative cosmetic line.
In crafting the logo design, we aimed to embody the purity and simplicity encapsulated in the name’s meaning. Our choice is a straightforward symbol, placing emphasis on the Q for its simplicity and effectiveness. The font selected is a clean and simple slim Helvetica, with a distinctive accent on the letter E, serving as a nod to the brand’s French heritage. This design approach ensures a visually compelling representation that aligns seamlessly with the brand’s essence.
In the final phase of the project, our focus shifted to crafting the primary packaging design. The aesthetic remains minimalistic and refined, predominantly featuring black as the main color. A pivotal visual element is a 3D illustration of the product, serving as a key focal point. The overall look maintains a professional, sleek, and high-tech vibe, accentuated by a subtle technological touch. This design approach ensures that the packaging aligns seamlessly with the brand’s identity, offering a clean and sophisticated presentation.